Overview: Communications Strategy

In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…

For a handful of disinformation researchers, the information crisis that has unfolded around the coronavirus pandemic seemed inevitable... get a sense of what we should be watching for and what the internet might look like after the virus has passed...Joan Donovan... coined "strategic silence," editorial discretion ... notion that users could be …

More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business... Sixty-nine percent ... increasing brand awareness is their number one priority ... top three uses... 1. Understanding their target audience, 2. develop creative content, and 3. Assess campaign pe…

social distancing ... led us to reconsider how we reach our audiences at scale ... through events... already conducted more than 15 large-scale virtual events... partner summit for over 4,000 attendees ... employee town hall with our CEO... Here’s what I’ve learned ...people show up to events to learn, network, and discover... to enable ... on a d…

you could ... end up ... drowning in an ocean of data... your KPIs that hold the key to identifying and introducing improvements ... general principles ... when selecting the right KPIs....certain common KPIs ... pageviews per user, page bounce rate or average time users spend ... keep your list short and sweet... Web analytics works best when i…

why Wikipedia has been a more successful news source than Wikinews... Wikipedia’s formulaic style and continuous format are more conducive to collaborative writing projects ... writing a news story with a lead, a coherent narrative, and a deadline is very different than writing an encyclopedia article...tension between the Wikipedia community... …

The Syllabus collects the best articles, podcasts and videos about the political, economic and social consequences of the coronavirus pandemic on a daily basis...world’s foremost technology critic... scans 100 pages per minute, 12 books in an hour, 100 in one day... can determine the relevance of every book in the world... all information and know…

thread summarizes ... reporting on the TRUMP-CHINA SCANDAL, a bribery scandal involving Trump's hunt for dirt on Joe Biden in China, his debts to the Chinese government, and his decision to ignore life-saving COVID-19 intel...the Trump-Russia scandal was at its heart a *bribery* scandal... Trump-Ukraine scandal was another bribery scandal... Trump…

While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in“pseudoscience” ...The Markup paid to advertise a post targeting people interested in pseudoscience... ad was approved by Facebook. ... boosted a post targeting people interested in pseudoscience on Instagram... ad was approved in min…

After years of influencers buying fake followers, hiring click farms and promoting products that they don’t even use, consumers feel that they can’t trust much of what influencers say... today’s consumers... gravitating toward more grassroots communities, where people share information and original content about the brands and products they love w…

many organisations are not content to simply run a website, they want to run an online community too... I continually see the same mistakes...the harsh realities of running an online community [are] ... Community is about people and relationships, not technology. The technology is the easy part... it also takes commitment.... months to get off the…

don’t sell products and services to customers, but rather try to help people address their jobs to be done... most of the masses of customer data companies create is structured to show correlations... is taking companies in the wrong direction...home in on ... what the customer hopes to accomplish... the job to be done... When we buy a product, we…

Most current definitions of engagement are bimodal – someone is either engaged or they ‘re not...a limited view that hampers our ability to manage engagement in meaningful ways...Community management is the discipline of building technical and social environments in such a way that individuals can easily organize and collaborate to achieve an obje…

indie bookstores are thriving. The keyword is curation: by default... local and community-oriented... know the taste ... mood of the neighborhood... a good model for the modern aspiration economy...having taste to know what to buy... human curation... differentiator in fashion, food, travel, wellness, design, and an important value-add for tech pl…

House Democrats ... environmental justice bill, a novel collaborative effort between lawmakers and local groups ... used ... PopVox to allow disparate environmental justice groups around the country to comment on the legislation... also met with hundreds of groups and hosted a daylong environmental justice summit on Capitol Hill...environmental ju…

MyHub is an ad-free, manipulation-free zone. Your privacy is 100% safe. How?

When you’re pitching a luxury product, one rule of thumb is to surround it with other luxury items. ... “A Gentleman’s Wager,” ... a fun, classy-looking short... none of it has the icky feel of a sales pitch.

the best skill to teach children is reinvention... the author of Sapiens reveals what 2050 has in store for humankind...once technology enables us to engineer bodies, brains and minds... We don’t know what people will do for a living, we don’t know how armies or bureaucracies will function...too many schools focus on cramming information. In the p…

many teams ... have become obsessed with ... being agile ... But agile is not a strategy — it is a capability... cannot permanently affect ... competitive position unless there’s a strategy behind it... constant cycles of optimization... offers little more than diminishing returns... not considering the opportunity costs ... A good idea is not the…

Instead of ... a winner/loser framework, think about your next argument as an opportunity to work toward resolution...change your point of view from I to us. Then, listen carefully... When possible, plan ahead...best persuaders “didn’t rely on the legitimate merits ... the psychological frame ... can carry equal or greater weight... ideas and fine…

Our scientists are publishing sophisticated data visualisations for policymakers to use. But are policymakers using them? ... I interview Annie White and Nil Tuzcu of Harvard’s Growth Lab about their use of data visualisations for policymaking... summarise the resulting guidance we’re giving Knowledge4Policy publishers.

Watching Silicon Valley exercise news judgment has been like watching Walter Cronkite try to write code in Python... Four companies have created trustworthiness indicators for news websites: Facebook, Google, Twitter, and NewsGuard. Publishers have no way of learning their secret trust score from the Silicon Valley companies. NewsGuard’s journalis…

to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…

the lean canvas... single-page template designed to distil the fundamental goals and objectives of a business, and offer a clear route to achieving them... to design a product around perceived market and consumer variables... In about 45 minutes ... journalists learned how to apply this framework to their news organisation’s editorial and business…

The challenge of knowledge is not acquiring it... The challenge is knowing which knowledge is worth acquiring. And then building a system to forward bits of it through time, to the future ... challenge where it is most ... needed...when you’re applying that knowledge directly to a real-world challenge, you won’t have to worry about memorizing it..…

managers often confuse a strategy’s design with its execution. Recognizing the difference between these two will have a major and positive impact... Strategy design involves detailing positions to take on ... strategic factors... decision criteria used by key stakeholders... the position that, for instance, Ford or Toyota as a company takes to woo…

for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

the same person who spends 127 hours per year on Instagram... has “no time” for reading... the ability to read is becoming a source of competitive advantage... the physical, emotional, attentional, and mental capability to sit quietly and direct focused attention for sustained periods of time...terms ADD and ADHD are falling out of use ... the ent…

The most successful audience team members have a complete understanding of how the organization works... interpret a treasure trove of data and analytics about what people are searching for, what stories they like, and what stories are missing that special something ...audience development was everyone’s job and no one’s job at the same time... Th…

It was 2010 and techno-optimism was surging... Pew Research Center ... asking 895 leading technologists, researchers, and critics for predictions of what the internet-connected world of 2020 would look like... 85 percent of respondents agreed that the “social benefits of internet use will far outweigh the negatives over the next decade,”...Flaws e…