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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Generate free LinkedIn business leads (The one coffee method) - Marc Stoiber Brand Strategy
www.marcstoiber.com
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A fairly simple, free routine that’s enabled me to market myself on LinkedIn with surprisingly good results. It worked for me, it might work for you.

06/08/2018
In Praise of Deep Work, Full Disconnectivity and Deliberate Rest
medium.com
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Newport defines Deep Work as “Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.”... in an average office setting such a state of prolonged “distraction-free concentration” is all but impo…

Understanding Media and Information Quality in an Age of Artificial Intelligence, Automation…
medium.com
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Technology has altered the foundations of news and media, and as trust in media continues to decline, artificial intelligence, machine learning, and algorithms have come to play a critical role not only as threats to the integrity and quality of media, but also as a source of potential solutions. The core threats to information quality associated …

The Future of Facebook
medium.com
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If Facebook is to thrive ... it’ll need to evolve. Here’s where we think it’s heading… developers and platforms ... will be unable to post content on behalf of personal Facebook profiles... can only post to business profiles and pages on both Facebook and Instagram... Facebook might be hoping that more unique content shared by users, reaching mor…

Disinformation Wars – Foreign Policy – Medium
medium.com
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The EU’s measures are still designed to target the disinformation of yesterday rather than that of tomorrow... should focus on the coming wave of disruptive technologies... four emerging threats in particular: the democratization of artificial intelligence, the evolution of social networks, the rise of decentralized applications, and the “back en…

Is it Hot Enough Yet? – Albert Bates – Medium
medium.com
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Comey had told the nuclear industry’s spokesmen to become credible they must tell the truth... gave the same advice to the anti-nuke stalwarts ... He warned us that we didn’t need to embellish the truth. It was our strongest ally... our ally alone... he was perfectly confident that the nuclear industry would never follow his advice, would never te…

19/06/2018
Don’t #DeleteFacebook. Take back control with digital minimalism
medium.com
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To #DeleteFacebook is to throw the baby out with the bathwater without solving the underlying problem.This is not another post on the benefits or evils of Facebook — you can figure that out for yourself…- my latest post accepted into The Mission

We need a credibility indicator marketplace to fight disinformation
medium.com
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To counter disinformation and revalue quality journalism we need a competitive ecosystem of credibility indexes to stimulate innovation and avoid a Ministry of Truth, de facto or otherwise.- more on Medium

Designing Against Misinformation – Facebook Design
medium.com
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we found that there were four ways the original disputed flags experience could be improved... Disputed flags buried critical information ... could sometimes backfire... Requiring two false ratings slowed down our ability to provide additional context and often meant that we weren’t able to do so at all.... We only applied Disputed flags to “fa…

Center for Humane Technology
humanetech.com
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Technology is hijacking our minds and society.... we are advancing thoughtful solutions to change the system... Try these simple changes to live more intentionally with your devices.

The Day the Algorithm Died – NewCo Shift
shift.newco.co
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When in doubt, blame the robots. Facebook ... has proposed a familiar solution: f the algorithm has failed, let’s just build a better algorithm.... the focus on the software misses the point ... the Internet has failed as a public forum.... Perhaps we wouldn’t still be defending this failed experiment if it wasn’t so stunningly profitable... highl…

Social Media Is a Denial-of-Service Attack on Your Mind
nautil.us
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these technologies ... kind of a denial-of-service (DoS) attack on the human will. Our phones are the operating system for our life. They keep us looking and clicking... wears down certain capacities, like willpower... repeated distractions lower people’s effective IQ by up to 10 points... over twice ... that ... from long-term marijuana usage....…

‘Never get high on your own supply’ – why social media bosses don’t use social media | Media | The Guardian
www.theguardian.com
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it is not just Zuckerberg. None of the company’s key executives has a “normal” Facebook presence. You can’t add them as friends, they rarely post publicly and they keep private some information that the platform suggests be made public by default... Over at Twitter, the story is the same.... what do they know that we don’t?... former vice-preside…

One notebook could replace all the productivity apps that have failed you | Popular Science
www.popsci.com

Decades of studies have demonstrated a positive correlation between writing (particularly journaling) and health.... lower blood pressure, improved immune function, and fewer visits to the doctor... better relationships, improved memory, and more success at work... therapists often use journaling to get their patients to better understand how part…

The Rise of the Like Economy - The Ringer
www.theringer.com
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uses the social network to promote her business... set up various safeguards to avoid becoming too emotionally invested ... a web browser plug-in ... replaces the social network’s endless stream ... with a single inspiring quote.... hired a social media manager ... because she could no longer stand the addictive feedback loop ... She had been a …

#deletefacebook | TechCrunch
techcrunch.com
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It is a cancer... weaning myself off of the platform by methodically running a script that will delete my old content... I would wager I use Facebook more to broadcast my ego than interact with real humans....It’s a useful tool when it is stripped of its power... larded with my personal details it is a weapon and a liability.... any posts older …

Want To Fight Back Against Facebook’s Algorithm? Check Out These Tools
www.fastcodesign.com
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The work of researchers, designers, and artists ... includes apps, Chrome extensions, and desktop software... to give users some agency over their online lives.... understand the kind of information the platform may have on you... turn to Data Selfie... Matias’s posts include instructions on how to run your own Facebook audit... Chrome extensions …

You’ve decided to delete Facebook but what will you replace it with? | Technology | The Guardian
www.theguardian.com
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It may be that ditching Facebook is not the answer, but rather restricting how your data is used and shared by the company. Facebook has just made its built-in privacy and data settings easier to use

Designing to Reward our Tribal Sides – The Mission – Medium
medium.com

The endless search for rewards of the tribe, and the variability that often comes with it, are key components of ... Stack Overflow... over 5,000 questions are posted and answered daily... Many of these answers take hours to complete and require a high degree of technical expertise.... the site’s creators ... put usage limitations ... fear of crea…

How Mark Zuckerberg Can Save Facebook — and Us
www.nytimes.com
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The same amazing tech that enables people to forge deeper relationships, foster closer communities and give everyone a voice can also breed isolation, embolden racists, and empower digital bullies and nefarious actors.... used with great accuracy and potency “to assault... truth and trust... our personal foundations — our privacy and sense of ide…

How we’re measuring the success of Trusting News strategies
medium.com
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Let’s take a look at the Trusting News approach to measurement.... partner newsrooms selected two to five strategies ... a good fit for their mission, goals and audience. They also selected which platforms, mediums or methods of communication ... Anywhere journalists communicate with their audience, we want to inject trust-building messages... …

28/03/2018
SocArXiv Papers | Exposure to Opposing Views can Increase Political Polarization: Evidence from a Large-Scale Field Experiment on Social Media
osf.io

concern that social media sites contribute to political polarization by creating ``echo chambers" that insulate people from opposing views ... We find that Republicans who followed a liberal Twitter bot became substantially more conservative post-treatment, and Democrats who followed a conservative Twitter bot became slightly more liberal post-tre…

How to Delete Your Facebook Account Permanently in 5 Easy Steps
www.iphonehacks.com
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Deactivating your account will ... make your profile invisible. All your messages will still be visible, but you won’t be able to use Facebook’s website to message users. For that, you’ll need to use the Facebook Messenger app.... When you delete your Facebook account, you’ll lose your friend list, your wall, posts, and access to your current Fac…

Don’t Delete Facebook. Do Something About It.
www.nytimes.com
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When I need to focus on a project or relax a bit, I turn off the noise that comes from Facebook ... delete your account... But don’t pretend it will make a difference to Facebook or to the state of the world... if tens of thousands of Americans quit Facebook tomorrow, the company would barely feel it... Its growth has plateaued in the United St…

The Infopocalypse – umair haque – Medium
medium.com
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undoing radicalization is not as simple as filling people’s heads with “accurate” facts. A radicalized person will not — cannot — accept them... you need to first make the radicalized person... capable of not feeling threatened, unsafe, and wounded ... It’s very, very hard. It takes social bonds to be restored somehow — oft through therapy, educat…

Facebook Faces a Reputational Meltdown – The Economist – Medium
medium.com
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The episode fits an established pattern of sloppiness towards privacy, tolerance of inaccuracy and reluctance to admit mistakes... the chances of a regulatory backlash are growing... Facebook needs a full, independent examination of its approach to content, privacy and data... role in the 2016 election and the Brexit referendum... Facebook and o…

Suspending Cambridge Analytica and SCL Group from Facebook | Facebook Newsroom
newsroom.fb.com
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Aleksandr Kogan requested and gained access to information from users who chose to sign up to his app, and everyone involved gave their consent.... In 2015, we learned ... Dr. Aleksandr Kogan lied to us and violated our Platform Policies by passing data from an app that was using Facebook Login to SCL/Cambridge Analytica... Approximately 270,000 …

‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower
www.theguardian.com
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Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…

Confirmation Bias: Why You Make Terrible Life Choices
medium.com
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Confirmation bias is the human tendency to seek, interpret and remember information that confirms pre-existing beliefs.... insidious. It affects every choice you make. Every. Single. Day. ... without you noticing. Confirmation bias affects you in 3 ways... Why? You seek evidence that confirms your beliefs because being wrong ... means you’re not …

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