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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

How Trolls Are Ruining the Internet
time.com
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the online disinhibition effec... anonymity, invisibility, a lack of authority and not communicating in real time strip away the mores ... seeping from our smartphones into every aspect of our lives.... the approximately 5% of Internet users who self-identified as trolls scored extremely high in the dark tetrad of personality traits: narcissism, …

25/08/2016
Gimlet Media’s latest membership perk? A Slack channel for die-hards
www.poynter.org
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the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team

Pew poll shows few Clinton-Trump voter friendships | Fusion
fusion.net
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47% of Clinton supporters and 31% of Trump supporters say they have zero close friends who support the opposing candidate... The most segregated groups (those with the highest responses of “no friends supporting the opponent”) were young and black people.. Fewer than half the country has even had a conversation with someone from the opposing side’…

05/08/2016
Yahoo Has a Tool that Can Catch Online Abuse Surprisingly Well
www.technologyreview.com
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f our e-mail inboxes can be kept relatively spam-free, why can’t machines automatically purge abusive messages from tweets or comments?... a way of representing the meaning of words as vectors with many dimensions... “word embedding,” allows semantics to be processed in a sophisticated way. For instance, even if a comment contains a string of word…

01/08/2016
Confused Why Donald Trump’s Message Is Resonating?
medium.com
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The majority of people reading this article on Medium probably haven’t felt the pains that Obama described, so they’re confused, like me, about the popularity of Trump... It takes more than graphs and psychological theory to explain this, but I’m going to try.

30/07/2016
Is banning trolls a prerequisite or a defeat for free speech?
mathewlowry.myhub.ai
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The permanent banning of uber-troll Milo Yiannopoulos from Twitter was probably long overdue. It's time for non-trolls to stop complaining and start defending civility in our social spaces, or simply decamp to build better ones.

The Washington Post is using Slack to create a reader community focused on the gender pay gap » Nieman Journalism Lab
www.niemanlab.org

Slack, already an indispensable tool within newsrooms, is becoming a surprisingly effective community tool for publishers as well... quickly become a source of stories, with members providing inspiration or even direct contributions.

12/07/2016
Losing my religion
mathewlowry.myhub.ai
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Brexit, as experienced by a British-Australian comms guy in Brussels.

Facebook Signals Institutions Are Out, Individuals Are In | DigitalNext - AdAge
adage.com
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News Feed Changes Mean Brands Should Invest in Facebook People More Than Pages... The News Feed algorithm is a lagging indicator, not a leading one. It now properly reflects what study after study shows the public truly values: relationships... No organization will ever be on the same footing as peers... Invest in Facebook people, more so than p…

How online communities are faring in 2016
www.zdnet.com
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Executive leaders are involved more than ever before in using online communities to solve important business issues ... But budgets are not keeping up with demand, and measuring value isn't getting much help from platform vendors... The majority of organizations have now deployed some form of community platform to help workers, typically in the f…

05/07/2016
How Gawker is pulling comments into its Facebook Instant Articles
digiday.com
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Gawker built a tool that pulls in the top 10 comment threads from its network of sites and displays them at the end of its Facebook Instant Articles... [and] Accelerated Mobile Pages... It’s not possible to comment straight on the Instant Article; people who want to add to the discussion have to log in on Gawker’s own sites. Disqus supports Googl…

‘The Voice’ for Conferences
medium.com
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thank you for raising the awareness of my half of the population on the extra challenges women face in business presentation contexts... co-created conferences may offer a partial solution... I may suggest ensuring Personal Profiles do not include photos or any gender information

Building relationships with your audience is more important than ever. Here’s how you can do it. – Poynter
www.poynter.org
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the Post is employing a concept called “laddering,” converting unique visitors into paying customers by getting them to increase social engagement with its website.

13/06/2016
Instagram for Business: Everything You Need to Know
mng.lincolnwdaniel.com

Instagram posts generate a per-follower engagement rate of 4.21 percent, which means 58 more times than Facebook, and 120 times more engagement per follower than Twitter... Here are some ideas when crafting your Instagram image posts to best reflect your brand:

31/05/2016
European unity is meaningless without a media to match | Media | The Guardian
www.theguardian.com
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There will never be an ‘EU superstate’ as long as the national presses of 28 countries are presenting 28 different visions of the European dream... there is no real union if members can’t watch together, read together, instinctively think and bind together. No news means no common purpose... A continent of many languages has no means of building b…

30/05/2016
Everyone’s Welcome at the Newsroom Cafe - Nieman Reports
niemanreports.org
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In our new office space, we’ve created the Register Citizen Newsroom Cafe, open six days a week to bloggers, students and senior citizens as well as public and elected officials. Ordinary citizens stop by our offices nearly every day and share their news with us, sometimes over a cup of coffee in the cafe... Here we have a gallery, a cafe with cof…

Making CommunitySense | For working communities
communitysense.wordpress.com
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Society consists of a web of interconnected communities. A large body of research and practice exists on how to make communities work. Still, the intersection and interaction of multiple communities – the development and use of their inter-communal commons – is ill-understood. Social innovation is the process in which relevant stakeholders jointly…

26/05/2016
Death to the Mass — Whither news?
medium.com
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imagine instead if news were a service whose aim is to help people improve their lives and communities by connecting them not only to information, but also to each other, with a commercial model built on value over volume... select communities that identify themselves as communities (that is: not fake, demographic labels like “millennials”) and th…

A ‘view’ on a LinkedIn post is NOT like a pageview on your blog
mathewlowry.myhub.ai
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Just putting this up there for all those who think:a) a ‘view’ on a LinkedIn post is like a pageview on your blog or site. It’s not: it’s a ‘stream view’, a la Facebook, and does not tell you how many people actually clicked and readb) LinkedIn are consistent and care about their bloggers. They aren’t and they don’tMore: see LinkedIn Community for…

15/05/2016
Facebook’s Trending Topics and the growing power of the funnel filter
www.niemanlab.org

Ironically, with the widening of (national) news choices that the Internet has spawned, we’re depending on fewer pipelines of news. It’s a narrowing of the filter funnel...t as troubling as the filter bubbles that used to occupy our concerns, but likely more potent. As those pipelines narrow, necessarily, the decision on what is news, and what is …

How to build audiences by engaging your community
www.americanpressinstitute.org
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People don’t just consume news today. They participate in it... an opportunity for news publishers strained by shrinking resources and growing competition: Now more than ever, journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes in detail how newsrooms and independent journal…

09/05/2016
How to build audiences by engaging your community
www.americanpressinstitute.org
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journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes in detail how newsrooms and independent journalists can grow their readership, boost their relevance and find new sources of revenue by listening to and learning from their audiences.... This is about how journalists can ge…

The long-term effects of ugly political discussions on Facebook
arstechnica.com
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Study shows political discussions are ruining Facebook and friendships... users who try to talk about politics on Facebook are often surprised by the political opinions of their acquaintances... a diverse set of opinions among a user's friends makes everyone want to speak up less...Facebook has a low threshold for “friending” ... can bridge togeth…

Prototypes - The Trust Project - Journalism Ethics
scu.edu
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As we learn about the ways people use the news, what features might invite their trust and loyalty?... 32 senior strategists, designers, and developers... created prototype tools to surface the Trust Project indicators of quality, a set of fundamental journalistic principles that align with today’s news users wants and needs.

02/05/2016
Introducing Jelly, A New Search Engine
medium.com
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Technology is superior when humanity is woven into its DNA. I’m newly fond of saying, “Everyone is working on Artificial Intelligence, what about just, Intelligence?” Jelly sprung from the question, “What would search look like if it were created today?” We knew mobility and good old, human experience would be defining factors.... Enter your quest…

Is it too late to stop the trolls trampling over our entire political discourse?
www.theguardian.com
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The potential – or, sadly more accurately, theoretical – political power of social media is to provide an important public forum in which those of diverse opinions can freely interact, rather than living in political enclaves inhabited only by those who reinforce what everyone already believes. The truth is that those entrenched political division…

The Tylt wants to change how the Internet argues
www.niemanlab.org

redefine the opinion poll, comments sections, and metrics around social conversations, all at once... the site presents various issues across the categories of culture, politics, entertainment, and sports that have been generating online debate and offers visitors two opposing hashtags to vote for on the site or share on Twitter for a 48-hour peri…

22/04/2016
My EuroComm2016 Rapido on the Future of Communications
mathewlowry.myhub.ai
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What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.

Home | Personalised Medicine Conference 2016 - Research & Innovation - European Commission
ec.europa.eu

The Personalised Medicine Conference 2016 will explore personalised medicine through a research policy lens. Europe is a leader in personalised medicine, an interdisciplinary field which will drive the health research and innovation agenda for years to come in view to improve healthcare. this shouild be really interesting

15/04/2016
Making co-created conferences age, colour & gender blind
medium.com
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'The Voice’ for Conferences - a quick response post on Medium on making co-created conferences age, colour & gender blind.

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