Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
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An introduction to the Content Strategy Glossary project, collaborative challenges, and a case example using one term that touches everybody in User Experience.
EurActiv.com is opening one of its media innovations to other media interested in increasing competitiveness through translated syndication. (Update, 31/3/16: this project was covered, among many other things, in an interview with professional EU interpreter Alexander Drechsel in his podcast Demos ex machina? Multilingual communication with Mathew…
Comments on our own content create real community and offer vital feedback to content creators and consumers both. And thus, we should fight for them to be better. Comments are not just a nice-to-have but a core part of a media site’s mission... Lots of broken comment systems are designed for a platonic ideal of how people ought to behave.... Can …
Civil Comments, a commenting platform ... aims to produce respectful dialogue in comment sections through a system that crowdsources comment moderation... Commenters are shown two random comments from elsewhere on the site, and must rate the comments’ quality and civility and determine whether they include harassment, abuse, or personal attacks. T…
As our online behavior becomes more complex, I’ve found the term “online community” to be an inadequate and limiting way to describe the pockets of activity that I was seeing. I started playing around with different frameworks ... decided to concentrate on the two elements that were consistently the most useful: Engagement Length and Intimacy Leve…
if all content is ranked together and swift approval is the primary metric (whether that be views, reads, or recommends), the platform will become dominated by generic bullshit. Aspirational pap is just Medium’s version of the cat meme... Publications aren’t communities. Tags aren’t communities. They are content ownership vehicles and search tools…
sometimes people post disagreeable or disturbing content that does not violate Facebook's policies. This paper explores the potential of community-driven counter-speech to play a critical role in challenging and diminishing these type of posts on social media. Counter-speech is a common, crowd-sourced response to extremism or hateful content... F…
Berners-Lee suggested a simple rethink in how social networks and human nature work together could help curtail negative behaviour... "we have responsibility to think how to build systems that tend to produce constructive criticism and harmony as opposed to negativity and bullying."
I've been invited to prepare a "Technology Buyer Challenge" on Hashtag Platform for the Language Technology Industry Summit this May. (Update, 31/3/16: this project was covered, among many other things, in an interview with professional EU interpreter Alexander Drechsel in his podcast Demos ex machina? Multilingual communication wit…
"So you think “President Trump” is the worst case scenario?" - Some thoughts, originally on my oldblog and then updated on Medium:
So you think "President Trump" is the worst case scenario? The rise of American authoritarianism provides the best article I've read explaining the Rise of Trump, even if it's a bit longer than previous favourites. It covers psychological research into authoritarianism, the profile characterized by a desire for order and a fear…
A short post on the financial costs of not having a European Public Sphere.
we analyzed over 1 billion posts from 30m brand pages on Facebook.
if he tried to make ads that were beautiful and perfect, it wouldn’t work and his fans would know... his work routinely pulls in millions of views because he’s transparent with his audience... mostly teenage boys know when they’re being peddled a product.
building community means intentionally creating a culture, every step of the way... It’s hard to overstate the importance of community guidelines... members ... didn’t want to be a part of a community where people were fighting all the time, but had been afraid to speak up in the discussion, lest they get dragged into the fray. with every post, e…
many marketers spend their resources on talking at people, not listening. The key is to find the space between what you want to talk about as a marketer and what they want to talk about as a consumer. That small slice is the opportunity for true engagement and will shift the conversation from monologue to dialogue. Attention is a gift, and what yo…
My sadly underwhelmed response to @sidewireinc’s gr8 “Today’s Internet is Optimized for Noise”
Social activity on a website can increase users’ commitment to the site and willingness to pay for its services... social engagement could solve the conversion challenge ... users enjoy free content that the website provides but are unwilling to contribute to the site monetarily. The bad news is that it’s not enough to just add participatory optio…
Asking humans to judge each other can be a surprisingly powerful thing... But invoking a sense of being watched isn’t the only way platforms subliminally encourage social behaviour... persuasive design: if you want people to do something, don’t explain why, just show them how... If extremists seek to spread fear and shock, counterspeech might aim…
The afternoon session at Future Media Lab 2016 showed that while European media are warming to the idea of using advanced language technologies to share content across borders, their audiences are already well ahead of them.
Betts ... became the first data head to join the publisher’s board, recognizing data’s importance in growing its subscriptions and audience. Today, he heads up a 30-person team focused on customer analytics and research. Here are lessons from Betts on data maturity and driving audience engagement... While subscriptions are critical ... it’s not t…
"It tears conversations apart, and it's really confusing when some people have been live-tweeting an event and those things get scattered all across my timeline."
I spent a few minutes viewing the Twitter profiles of some of the people who've followed me recently and I was struck by how much of their TweetStreams were simply RTs of other people here in Brussels. Don't they have anything original to say?
Bots are to modern messaging apps what APIs were to Web 2.0; a way to build on top of other services, experiment, and create a new way of interacting with existing services... what inspiration can we draw from the past that might help us to think about designing Conversational UIs?
what started as a cynical in-joke has become a bad habit, and an excuse for enabling abuse across the web... The fact that we joke about it documents an acceptance of a culture of abuse online. It helps normalize online harassment campaigns and treat the empowerment of abusers as inevitable, rather than solvable... we denigrate a form that use…
“We can’t cede the social world to large companies.”... discussed the Times’ attitude toward commenters and shared the results of a Times survey that asked commenters why they comment:... News organizations, he said, need to make building community around news more of a priority. (Though, of course, that’s easy for an editor from the Times to s…
Three months into Dialog, I’m excited to say we’ve succeeded in creating a well-lit place for thoughtful, live conversations between the Digg community and the people who make the best stuff on the Internet... Clear community guidelines work. Pre-moderation works. And most of all, the amount of personalized attention we’re willing to give each use…
Tap into the wisdom of your citizensYour city platform for citizensourcing
With independent journalism increasingly looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move than propaganda and brochureware
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