Overview: Social Media Strategy

people comment 10 times more on Facebook Live videos than on regular videos... we wanted to highlight some of the recent trends and themes we’ve seen emerge... Local reporters often have devoted fans who are interested in viewing their authentic Facebook Live content. Certain news content resonates...

One of the vlogs I did at the EU Week of Regions & Cities with the winners of the #EUinmyRegion blogging competition I ran for the EC. All vlogs can be found in this Moment.

This updates both my earlier Taming the Firehose and Where is social media taking you in 2016? posts, and better aligns my productivity process with my personal content strategy.

“So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,”

all of us, even highly intelligent people, are prone to irrationality. Across a wide range of scenarios, the experiments revealed, people tend to make decisions based on intuition rather than reason... those with a high I.Q. were, if anything, more prone to the conjunction fallacy... rationality, unlike intelligence, can be improved through traini…

using Facebook to repackage some of its magazine stories into video form... takes advantage of a Facebook tool that lets publishers merge a series of photos into videos... kept things simple... roughly 30 seconds and rarely going beyond a few words, a chart, or a photo in each individual slide... take as little as two minutes

Referral traffic to publishers from LinkedIn ... has been on a steady uptick... In January, publishers saw traffic to their sites from LinkedIn explode, in some cases tripling...puts LinkedIn into the top-10 referrers of the web... Publishers are now in a better position to make decisions on LinkedIn editorial strategy... a very particular traffi…

a great summary of the difference between Snap’s Spectacles and Glass too — the former is a pair of sunglasses that records video, while the latter was technology strapped to your face.

Reaching consensus with groups larger than 5 people on any other platform or service is a pain. Discuto helps you get everyone on the same page.Discuto highlights controversies and suggests where to dive in the conversation, making the decision process easier to manage. What's more is that it only takes a few seconds to set up your first discussio…

NBC News has found that people are willing to click through to its site when there’s breaking news, so it’s posting less of those articles on Instant Articles while posting more feature-type content... The New York Times ... tended to be long-form think pieces or analysis, not breaking news

lets people share illustrated filter-enhanced photos and videos that disappear in 24 hours, just like on Snapchat.

Facebook wants to have the responsibility of a publisher but also to be seen as a neutral carrier of information that is not in the position of making news judgments... when Facebook was still censoring the napalm photo ... the site’s trending bar began posting ... a story suggesting September 11 were caused by a “controlled demolition”.

over 30 news organizations ... and tech companies such as Facebook, Twitter, and YouTube to share best practices on how to verify true news stories and stop the spread of fake ones.

Following the controversial firing of the editorial team who managed the Trending Topics... technology that will help prevent fake news stories from showing up in the Trending section.

We’d love to make it easy for you to get up and running with Facebook Ads. These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

Another controversial Facebook takedown, another muddy explanation for an erroneous removal.

all the pros and cons had to be considered. Here are some of the reasons and learnings behind this decision.

“a monopoly of content distribution that will be mainly driven by user-generated content, and by professional content by commercially interested players.... pretty traumatic scenario of information or propaganda. It will be very painful for democracies.”

the reality-based community... people who “believe that solutions emerge from your judicious study of discernible reality... That’s not the way the world really works anymore... We’re an empire... we create our own reality. ... Trump is building on the foundation laid by Karl Rove and other great American fabulists, but he’s doing something funda…

“the news on Facebook is what Facebook says it is.”... before the arrival of the internet news in newspapers was what newspapers said it was... the controllers of news outlets - newspapers, TV and radio, online - make choices about what to publish and, more significantly, what not to publish. Facebook’s increasing dominance over advertising is c…

with newsrooms reeling... a weakening of the stable platforms threatens to cause general informational impoverishment, a degradation of the entire information ecosystem. Adding to the worry, people today are exposed to news ... through a single platform—mainly social networks, which tend toward a clustering of like-minded individuals. Together,…

at The Information, the subscription-based tech news publisher, comments and community aren’t just intact — they’re a selling point... The Information puts its members front and center. Subscribers get their own bio pages... its subscription call to action entreats visitors not to get access to great information or level up their tech and media k…

‘Ask’ enables editors to create embeddable forms to invite contributions from readers. These could come in several formats, including text, photo, video, audio. The contributions can be (optionally) linked to existing user profiles. Editors can filter, sort, share, and manage the contributions, and then display the best ones in a gallery.

One small tag for Facebook, one giant disaster for your favorite publishers... For publishers sharing native ads ... have to tag the brand in the post... that brand’s marketing team gets access to the post’s insights... allow savvy marketers to calculate just how big a margin publishers are taking on these campaigns — and potentially walk away fe…

I’m not saying that these are the only principles that work on Twitter. But I think they’ve worked for me, and for my purposes.

Since Facebook made its livestreaming feature widely available earlier this year, publishers have been experimenting with on-the-spot video in a variety of ways... we are starting a series of in-depth articles chronicling their experiments IBTimes UK has been working on three different live video formats: Q&As with columnists and reporters, panel…

BBC Business Unit has been experimenting with 'news you can use', a concept which mimics tutorials and informational videos popular with YouTube viewers, in a bid to engage a wider audience on social media... Using just his mobile phone, Shaw is able to shoot videos quickly and easily, wherever he can grab the interviewees.

media outlets are using different strategies when it comes to Instagram Stories versus Snapchat... I talked with The New York Times, National Geographic, and Sports Illustrated ... to understand how they are trying to make use of Instagram Stories for a new kind of visual narrative.

repeating a lie, which is generally part of the debunking process, can reinforce it. ... confirmation bias leads people who want to believe something to believe it even more after they’ve been shown they’re wrong.