Overview: Content Creation & Marketing

What started as 10 things from 5 publishers you trust has turned into 20 things from publishers competing for your attention ... the savviest publishers realize that the cheapest way to produce more is to repackage the work of others. So the quality of the average thing in your feed is getting worse... The social media site ... keeps track of what…

For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the Web.... proxy metrics such as shares and likes have proved inadequate as well...

There is no public measure of your ego on Snapchat. No “54 likes” 13469 followers or “423 comments”. When your reader sees your post it doesn’t tell him or her the size of your ego.It’s a huge difference with LinkedIn, Facebook or Twitter. Those three keep reminding you how important the person you’re reading is ... the Snapchat user doesn’t care …

On Tuesday, the American people will see a multi-platform streaming and social broadcast of the State of the Union that reflects the ways people experience live events in 2016. We’ll be reaching people where they are — and making it possible for them to engage, respond, and share the President’s speech themselves in new and different ways... vide…

bringing new technology into the newsroom to change how the outlet commissions and publishes opinion pieces ... expand the coverage beyond just text, into visual story formats that can be accessed and shared across different platforms.... the FT's comment section is a "huge source of strength and a very valuable asset".... a new Facebook commu…

A brand is a unique set of associations in the mind of a customer... Mention a luxury brand like Rolex and the associations that spring to mind are likely to include wealth, prestige, status, craftsmanship, heritage, exploration. Whatever your take on someone who sports a $30,000 Daytona, it’s probably going to be different from what you think whe…

society had a pretty straightforward system of rewards: you give us something of value, and we’ll heap praise on you. It’s a fair trade ... that most social media gurus ... are unwilling to make ... insist on trying to “hack” the system... sheer laziness... shortcuts to notoriety rather than slowly, painstakingly, lovingly crafting something of va…

In the last post, we saw 15 different ways you can instantly boost your email open and read rates today.We looked at how you can be play ethical, use hypnotic words, create a stellar autoresponder list and a personalized welcome message, among other things.Here are 16 more ways to make sure your emails are opened and to boost your click-through ra…

If there’s anything that goes some way to explaining Trump’s popularity in the midst of his quasi-fascistic views that reached a nadir with his call to ban all Muslims from entering the United States, it is his social media prowess. Trump has more than 5.5 million Twitter followers and 4.5 million Facebook fans. He has a presence across YouTube, V…

Here are 8 tips for using Medium effectively:

The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.

Trump is what happens when social media becomes the platform for discourse.

We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.

the Internet now seems to be on constant boil... extremists of all stripes are ascendant, and just about everywhere you look, much of the Internet is terrible...social networks seem to be feeding a cycle of action and reaction. In just about every news event, the Internet’s reaction to the situation becomes a follow-on part of the story, so that …

We are creating open-source tools and resources for publishers of all sizes to build better communities around their journalism. We also collect, support, and share practices, tools, and studies to improve communities on the web. All of our tools are open source and free... small, flexible tools that plug into each other and also work with exist…

the big media institutions knew that they really couldn’t leave their business models, they were locked in... there really is an open question to whether digital journalism will replace the profit margins of traditional journalism... one huge issue in journalism today is how a couple places, particularly Facebook, are becoming a major source of…

a new wave of “homeless” media companies that don’t require a home page; their sole purpose is to syndicate content.... With native content consumption on third-party platforms growing, will it still be relevant for media companies to invest significant resources on running and maintaining their websites and mobile apps?

blogs and Twitter drive two-thirds of content flow. Mainstream media has become a catalyst that blogs and Twitter drive. Responsive Experience Tops Responsive Design: ... preparing for 10 types of customers ... you know who they are via their search terms ... content changes to meet their needs. We must know who they are and start building…

While the platform has long been a bastion of visual storytelling, it has also been historically lax with its limitations on gratuitous writing and hashtagging. That all changed today... An epidemic of hashtag fatigue is coming... The first step was de-prioritizing the hashtag in discovery feeds. The next step is burying it in yours... To e…

For Jay Rosen... Blogging is doing your work in public… For me it’s slightly different – this is where I do my thinking in public

Photos, infographics, memes, illustrations, and videos are just a few forms of visual content that are having a huge impact on the way people consume information. All of these visual assets will only continue to grow in importance ... look at these 11 eye-popping statistics on how content and technology are changing humans Infographic: http://i…

We hope you'll find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is, there's plenty in here to help you improve your social presence. - Social Media: The Free Beginner's Guide from Moz

the Instagram experience, with its constant flow of images and text boxes, presented an alternative story geometry that demanded from me new things. Shorter stories... a deeper consideration of photographs and the rich, nuanced ways that words and pictures work together. ... a powerful, unexpected, and mostly underutilized storytelling tool...…

People are increasingly turning toward Instagram not just as a place to post filtered photos, but to spill their lives and thoughts into the captions as well... if you’re already posting pretentious, evocative images, you’re more likely to be in an artsy-musings state of mind... Facebook, at 1.5 billion users, has felt cacophonous and impersona…

Take a look at any successful sales pitch, investor pitch, or marketing message, and you’ll nearly always find the Move... can make your website messaging more engaging, your positioning more powerful, and your product collateral more effective. - Want a Better Pitch? Master the “Move.” — Firm Narrative — Medium

looking for ways to bring his voice directly to people... a balance of focusing on the president’s priorities and being flexible and opportunistic as conversations are happening online ... to open the White House, to pull the curtains back and show people how government works... data metrics showed how his appearances on social media — like You…

In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me

We are fascinated with Essena O’Neill because she reveals things we could live our whole lives hiding from. In the span of a few years, she rocketed into Instagram fame, made hundreds of thousands of dollars and then decided to chase a life of meaning... We have always sold the dream and faked it to our neighbors. We’re just upset that now the …

in the first quarter of 2015, I began to notice fewer and fewer publishing notices from my connections and those whom I  followed; and I could tell that my connections and followers were receiving fewer and fewer notices about mine. - Arrogant Control Is Not Leadership... On Social Media or Anywhere Else | PHIL FRIEDMAN | LinkedIn