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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Trolling for Trump: How Russia Is Trying to Destroy Our Democracy
warontherocks.com
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these efforts seek to produce a divided electorate and a president with no clear mandate to govern. The ultimate objective is to diminish and tarnish American democracy... We’ve monitored more than 7,000 social media accounts over the last 30 months and at times engaged directly with them. Trump isn’t the end of Russia’s social media and hacking …

Russian Agents Are Not Behind Every Piece of Fake News You See
fortune.com
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the evidence of this orchestrated Russian intelligence effort to hack the outcome of the American election... seems flimsy at best... saying is that Russia took advantage of the social web’s desire to just share things without reading them. It may be true, but so does every other media outlet.

The fake news wars go viral with Melissa’s List
www.niemanlab.org

Zuckerberg’s emerging dilemma. He doesn’t want Facebook ... to be an arbiter of what’s legit and what’s not. But if Facebook is now going to prohibit fake news sites from using its ad network to sell ads, it will need a list of its own... Google has long had its own list of legitimate news sources... hasn’t apparently wanted to cut into its own…

Machine learning can fix Twitter, Facebook, and maybe even America
techcrunch.com
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Perfectly open communities always go sour. You need filters. Every functional community has them. And that’s where machine learning comes in... If you can detect trolls, you can protect the people they’re trolling by muting or putting a warning over the trolls’ posts... Twitter... already have a way of screening out porn. Why don’t they do the sam…

What I learned from seven years as the Guardian’s audience editor
medium.com
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Seven years ago I started working full time at the Guardian in the glamorous role of SEO editorial executive. ... very like being in the Matrix but with less kung fu and more Polly Toynbee and Nigel Farage... here are a few of the things I’ve learned…

In the war on fake news, school librarians have a huge role to play
www.theverge.com
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a lot of people don’t know fake news when they see it, sensationalized reports are more likely to go viral on social media than sane ones, and distrust of traditional (and genuinely more reliable) media sources is rising. Professor Nicole A. Cooke ... focusing on human information behavior, information literacy, and diversity in librarianship.... …

Confirmation bias: A psychological phenomenon that helps explain why pundits got it wrong
theconversation.com
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Confirmation bias is usually described as a tendency to notice or search out information that confirms what one already believes, or would like to believe, and to avoid or discount information that’s contrary to one’s beliefs or preferences. This presidential election was undoubtedly the most contentious of any in the memory of most voters... Th…

Facebook’s Quest to Stop Fake News Risks Becoming Slippery Slope
www.bloomberg.com

There’s bad information out there that’s not necessarily fake. It’s never as clear-cut as you think... Facebook’s algorithm may not understand the various shades of falsehood. Facebook could tweak its algorithm to promote related articles from sites like FactCheck.org so they show up next to questionable stories on the same topic in the news fee…

Most Students Don’t Know When News Is Fake, Stanford Study Finds - WSJ
www.wsj.com
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Preteens and teens ...often clueless about evaluating the accuracy and trustworthiness of what they find... 82% of middle-schoolers couldn’t distinguish between an ad labeled “sponsored content” and a real news story... according to a Stanford University study of 7,804 students

The surprising origins of 'post-truth' – and how it was spawned by the liberal left
theconversation.com
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the groundbreaking work on “post-truth” was performed by academics, with further contributions from... middle-class professionals... Instead of “the truth”, which was to be rejected as naïve and/or repressive, a new intellectual orthodoxy permitted only “truths” – always plural, frequently personalised, inevitably relativised... all claims on trut…

Fake news
medium.com
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All the BS that’s fit to click. A Medium Collection

How The 2016 Election Blew Up In Facebook’s Face
www.buzzfeed.com
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As Facebook attempted to capture the fast-moving energy of the news cycle from Twitter... it built a petri dish for confirmation bias... Here’s how... ‘Share’ Button ... encouraging people to share quickly and without much thought... “original sharing,” where people post their own photos, text updates... was declining..., content from celebritie…

The End of Identity Liberalism
www.nytimes.com
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the age of identity liberalism must be brought to an end... many good effects... But the fixation on diversity ... produced a generation of liberals and progressives narcissistically unaware of conditions outside their self-defined groups, and indifferent to the task of reaching out to Americans in every walk of life.

The Dissolution of News: Selective Exposure, Filter Bubbles, and the Boundaries of Journalism – Medium
medium.com
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“So all the fact-checking of Trump’s lies, all the investigative journalism about his failures, even the tapes — none of it meant anything.” In short, what happened to news ...? determining what counts as journalism and who counts as a journalist is a perpetual struggle ... No single trend explains the dissolution of news... What we ended up with…

Nurture your mind (Top3ics, Nov 18)
mathewlowry.myhub.ai

Let’s take a break from the Donald, Facebook and the end of democracy, and try to focus on what’s important.

Add Links and Mentions to Your Instagram Stories
www.newswhip.com
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this is something to be very, very excited about... Verified accounts can now add external links to their stories, allowing users to click through ... Users can also tag other users... consider tying snippets together to make an expansive and interactive content experience. Tell a story in several parts to keep users engaged and build their inte…

5 Big Tech Trends That Will Make This Election Look Tame
singularityhub.com

If you think this election is insane, wait until 2020... technologies like AI, machine learning, sensors and networks will accelerate. Political campaigns get ... so personalized that they are scary in their accuracy and timeliness. The single most important factor influencing your voting decision is your social network… so you can bet that politi…

Facebook’s failure: did fake news and polarized politics get Trump elected? | Technology | The Guardian
www.theguardian.com
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information bubbles didn’t burst on 8 November, but ... mainstream media and polling systems underestimated the power of alt-right news sources and smaller conservative sites that largely rely on Facebook to reach an audience... fake news is not a uniquely Republican problem... What is ... is the validation given to fake news by the now president-…

What the news media can learn from librarians
www.cjr.org
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Their job is to navigate the world of information, help scholars and students get what they need, and distinguish good information from bad. They’ve faced their own technological disruptions, and have responded by developing a set of principles to help their public assess the credibility of information and use it ethically. They call this framewor…

How Euronews Are Using VR and 360 Videos on Social Media
www.newswhip.com
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We talk to a digital journalist from the Euronews about the rise of ‘immersive’ videos like 360° and VR. ... VR (or 360° video) is a very social medium. Some of the earlier comments we received complained the shots were too static, too empty... one of the videos we are the most proud of, and which performed the best... more a feature-style piece, …

INMA: New report points to native advertising opportunities, hurdles for newspaper media
www.inma.org
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42% use editorial teams for native advertising... Yet 38% say the lack of separation of the editorial and commercial sides of the business is a threat

If you dream big, you can redefine the way we tell stories in the digital age – The Washington Post – Medium
medium.com
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Raising Barriers... took readers to eight countries across three continents and examined the divisions between countries and peoples through interwoven words, video and sound... we used every multimedia tool in our arsenal. Here’s what we learned from the experience

Explainer, Elucidator, Enchanter: A Gradation of Great Writing – Brain Pickings
www.brainpickings.org
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hierarchy of good writing, particularly of good science writing... Explainers make information clear and comprehensible... Elucidators go beyond explanation and into illumination — they transmute information into understanding by ... integrating various bits of knowledge into a larger framework of comprehension... Enchanters do all of the above, b…

Trump’s Campaign Is Launching a Nightly News Show on Facebook | WIRED
www.wired.com
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will stream Trump’s rallies directly each night and feature pre-and post-event commentary... a way for the campaign to circumvent the mainstream media ... says as much about Trump’s future in media as it does about Facebook’s.

Vlogging events: authenticity ex-Osmo
mathewlowry.myhub.ai
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I finally vlogged my first event. Some first impressions.

Introducing Journalism 360 : An Immersive News Initiative
medium.com
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we’ve seen a steady increase in the number of journalists experimenting with immersive storytelling to tell important stories in new ways... Journalism 360, an initiative to build a network of journalists willing to tackle those challenges and share what they’re learning. With this effort, we’re looking to support experiments, provide training wor…

Text vs. World Trumps – Medium
medium.com
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Decline of text in favour of videos means more Trumps and Berlusconis around the world... the internet which was the last word-centred public space after the decline of print journalism, is capitulating to the television format... public opinion in the age of television is more a set of “emotions rather than opinions, which would account for the …

20/10/2016
A New Periscope.tv
medium.com
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where curated broadcast channels shine and it’s easier than ever to search for live videos

Trends: Facebook Live & News Publishers | Facebook Media
media.fb.com
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people comment 10 times more on Facebook Live videos than on regular videos... we wanted to highlight some of the recent trends and themes we’ve seen emerge... Local reporters often have devoted fans who are interested in viewing their authentic Facebook Live content. Certain news content resonates...

Vlogging the EU Week of Regions & Cities
twitter.com

One of the vlogs I did at the EU Week of Regions & Cities with the winners of the #EUinmyRegion blogging competition I ran for the EC. All vlogs can be found in this Moment.

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