Overview: Communications Tactics

Had Turing executives kept mum when the news broke, it is likely that the story’s lifespan would’ve been short lived. Unfortunately for them, Shkreli opened his mouth. - The Art of Handling a PR Implosion

How do you extract maximum value from a conference presentation or workshop, both for you, and your audience?

Here’s how BuzzFeed, The Economist, The New York Times, Quartz, Vox, and Yahoo News slim down a day’s worth of news into manageable forms. Every day, readers are faced with a firehose of news online. News organizations realize this, and they’re trying a bunch of different ways to make the news more manageable — creating chatty summaries of thei…

Get with the community; The death and rebirth of comments: The death of the open web?

Every news organization, or company with a community should be running a river.

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

You have nothing to fear but fear itself. Fear, and algorithms... It has never been easier for designers and non-designers to create great websites that even five years ago would have cost a fortune to build... design is dead. There is more to design than the pixel-pushing of visual design... The real designers, problem solvers... able to co…

podcast listening is generally done via your earbuds or in the confined space of the car. There’s nothing more intimate than having another human being speak directly to you. - Seven secrets of podcasting success — Medium

I spoke to seven news organizations - Recode, The Verge, Reuters, Mic, Popular Science, The Week, and USA Today's FTW - about their decision to suspend comments, the results of that change, and how they manage reader engagement now... Here's how they're all using social media to encourage reader discussion. - What happened after 7 news site…

The visuals team ... the product of merging two groups: the news applications team, who served as NPR’s graphics and data desks, and the multimedia team, who made and edited pictures and video... The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy... Pictu…

we built an Interactive News team from scratch... a tight-knit group of editors and newsroom developers ... creates tools and processes ... to disrupt a print-first workflow. Here’s a look at how we got there and what we learned along the way.... A newsroom developer is only a Slack message away...we have three content editors embedded in diffe…

An open app platform will let digital news publishers play with the big guys... Siri was also shown answering basic news and information questions while you watch... imagine uses for breaking news and other journalistic purposes. - Apple announces an app platform for Apple TV, potentially big for news outlets investing in video » Nieman Jour…

Apple TV isn’t the TV-killer ... but it does create a significant opportunity for digital publishers and video companies... a built-in App Store, which for the first time will enable third-party developers to build apps for the platform — an important milestone for Apple and potentially the future of video. - The new Apple TV is great for We…

Storytelling at its finest... should evoke a visceral reaction in its audience. There's something to be said about inviting that audience to participate in a story ...the options for how to do so are infinite... Here, we explore some great examples of interactive and crowd-sourced storytelling at its finest. - Crowd-sourced storytelling: How…

it’s been recommended over 6,500 times... the problem is this: the article is… crushingly insubstantial... there are dozens of similar pieces churning around Medium at any time: how to listicles, life-hack guides, autodidactic treatises on ‘personal growth’ etc etc... in the spirit of “if you can’t beat them join them”, here is my hastily co…

At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting. - 23 Tools and Resources to Create Images for Social …

In this class, we uncover the narrative structures and strategies used by social change practitioners and entrepreneurs for building community and inspiring action... a workshop for makers and social entrepreneurs ... storytelling to transform themselves, their teams, and their broader communities. - Transformative Storytelling — Foossa Files …

- How They Did It: Part II — Medium

A bunch of useful tools for telling stories, with examples. - How They Did It — Part I — Medium

Easily assemble a variety of content types - videos, slides, PDF, webpages... - as an elegant and interactive reading experience that you share with your audience. We call it a “tute”

nothing about Federman’s job responsibilities at Fortune are traditional for a Time Inc. employee. He works closely with colleagues in editorial, public relations and marketing. He mines analytics for data about the best times to post stories and what’s connecting with readers. He identifies trending stories and occasionally writes one ... helps d…

This software is a clever mix between Sketch, Keynote, Flash and After Effect (plus some bonus features specifically for interactive prototypes)... Easily creating tap transitions from one screen to another is, to me, the core of the software. - Principle : the prototyping tool you’ve got to try — STARTUPS + WANDERLUST + LIFE HACKING — Medium

Here’s the trick I figured out to send a ton of personal emails automatically. - How to Send a Ton of Personal-Looking Emails Automatically — STARTUPS + WANDERLUST + LIFE HACKING — Medium

Readers aren't the only ones who want quick and easy access to information. You, the infographic creator, are also short on time. You need simple, quick ways to create beautiful infographics. Forget about Photoshop and other time-consuming image-creation methods. These tools make creating infographics simpler than ever: - 20 tools to help yo…

"... the “picture superiority effect,” whereby concepts presented with visuals or pictures are better learned and more easily and frequently recalled ... including an image with your social media posts delivers 180 percent more engagement or 150 percent more retweets,,, adding a visual element increases retention of the content to 65 percent" …

only when people are tempted to write gushing praise about a product they secretly despise that I think you have thrown away everything that you supposedly stand for... quite depressing to think that after all these years, we are still trying to put a price tag on everything that moves.,, However, there is something quite refreshing and excitin…

Masterclass time. From the Google Blog:  we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

I'm launching a enewsletter to ensure I absorb something from the social media firehose.

Our interactive graphic offers a real-time snapshot of the race, using media attention to track the fortunes of the presidential hopefuls... explore the graphic and view a running picture of how the candidates are faring on television during the election season, or drill into the numbers by network using the explorer dashboard. - Media Cover…

The future of the web is "push-based", meaning the web will be coming to us.... the web will disappear into the background much like our electricity or water supply.. content, products and services will find you, rather than you having to find them... What people really want is to tune into information rather than having to work to get informat…