Overview: Communications Tactics

The candidate for the far-right Freedom Party in Austria lost the country’s cliffhanger presidential election on Monday by the slimmest of margins. Still, it was an example of the electoral gains made by right-wing parties in a growing number of European countries

what product designers do to your mind. They play your psychological vulnerabilities (consciously and unconsciously) against you in the race to grab your attention. I want to show you how they do it.... The “most empowering” menu is different than the menu that has the most choices... When we wake up in the morning and turn our phone over to see a…

Publishers can get all the benefits of the mobile web with all the functionality of mobile apps thanks to Progressive Web Apps... Here’s a primer: - build a mobile website that can perform super-fast and behave just like an app... lets people interact with it like an app without the hassle of downloading it. - can load on a number of browsers an…

developers should not only be included in design and usability work from the beginning, they should also meet the people who eventually use their product... Developers need to be more vocal about the need to be included at these early stages... Excluding the developer from the design process will do nothing but prevent the project from living up t…

A year ago today, Facebook introduced Instant Articles... people are 20 percent more likely to read Instant Articles, which are accompanied by a lighting bolt icon in the feed, and 30 percent more likely to share them with friends...70 percent less likely to bounce... 30 percent more likely to share ...tests with some publishers where we help them…

...people are willing to engage with longer content (i.e., news stories over 1,000 words) on their phones... All of the articles studied here were read on the mobile web, not via apps. Since most apps are designed to deliver a better reading experience, “that could further the time people are willing to commit to longer stories,”... Pew found no s…

The solution is in a new method of policy making with strong similarities to the agile approach ... “Policy making will be service design, and the designing of services will be the making of policy. Ideas and their implementation will be so close together... The way the law is made will have to change.

Media companies are ‘broadcasting’ pre-recorded clips use the social network’s new feature... does not recommend streaming pre-recorded content... a strength of the feature is the ability for on-camera hosts to interact with viewers in real time... After they are streamed, Facebook Live videos function as normal Facebook videos.

Here’s a quick overview on the four different primary forms of design to help you understand what they mean.

Pluto-focused project, upcoming episodic series, and experiments with “meditative VR,” The Times is experimenting with different applications for the new technology... The idea is to do proper VR shows that have a through-line and episodic structure... We’re looking at an experience that we jokingly call “meditative VR.” These are single-shot, no…

Think about platforms as fishing places where you can find large, engaged audiences and build a relationship with them by providing content. Then offer these users some other services off-platform... Never outsource the future... a great primer for news organizations just starting to tackle the distributed world and a good checklist for those mor…

we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.

I’m going through the motions of converting my old digital news startup, Muckgers, into a Facebook-first publication.. Theoretically, all you have to do is install a plugin, insert a few lines of code into the HTML of your website, connect your RSS feed to your publication’s Facebook page, submit 10 sample Instant Articles for review and, pending …

AI can be effective, particularly its Natural Language Processing (NLP) aspect — but only in the right context... we need to work out when it’s a help and when it’s a hindrance... Whilst AI may be the new kid on the technological block, it works best as a complement to good UI, not a substitute.

Study shows political discussions are ruining Facebook and friendships... users who try to talk about politics on Facebook are often surprised by the political opinions of their acquaintances... a diverse set of opinions among a user's friends makes everyone want to speak up less...Facebook has a low threshold for “friending” ... can bridge togeth…

But what we are building with artificial reality is an internet of experiences... although every one of these environments was fake, the experiences I had in them were genuine... you gain authentic experiences, as authentic as in real life. People remember VR experiences not as a memory of something they saw but as something that happened to them.…

Technology is superior when humanity is woven into its DNA. I’m newly fond of saying, “Everyone is working on Artificial Intelligence, what about just, Intelligence?” Jelly sprung from the question, “What would search look like if it were created today?” We knew mobility and good old, human experience would be defining factors.... Enter your quest…

Charities have such a huge range of positive stories to tell and practical solutions to offer on so many of the big issues we face today, but too often they’re taking place under the radar.Constructive Voices will link up journalists and charities and equip both to approach news in a more constructive way, directing journalists to charities which …

Video will not save your media business. Nor will bots, newsletters, a “morning briefing” app, a “lean back” iPad experience, Slack integration, a Snapchat channel, or a great partnership with Twitter. All of these things together might help, but even then, you will not be saved by the magical New Thing that everyone else in the media community is…

Very few ... are capable of regularly creating compelling videos ... as social platforms look to saturate their feeds with video... they’re essentially competing for the same limited set of good videos. So those who create the ​quality​ stuff can demand payment. In recent weeks, those payments have begun flowing. For Facebook... people are simpl…

When a Vox Media Slack user sends a direct message to simbot specifying a seed article URL and a number of desired results, then the bot would return a ranked list of articles that are most similar in content to the article found in the provided URL. two main applications for the bot ... enable editors ... on social media... to discover related…

bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.

this addiction has been killing my sanity and sapping our productivity as we simply used Slack for too many things... we would add more channels in a desperate attempt to allow people to find the important information they needed while avoiding the noise... All of these interactions would happen in Slack, despite there being many other tools tha…

thinking of videos as pieces that can stand on their own, not “the way to slightly better monetize an article page"... There’s usually no reason to watch an interview. It’s better in text or as a podcast.... the Vox team works like independent YouTubers.” For any given video, a single person is responsible for the entire production process, from …

gadget “blog,” Circuit Breaker, that will live primarily as a Facebook page, with posts appearing in the Instant Articles format... the best of old-school blogging together with a sophisticated, aggressive modern platform distribution strategy... It’s not (yet) possible to be an Instant Articles publisher if you don’t have a web source from which…

your market of digital narcissists is only going to become more elusive... Micro-moments happen when a customer demonstrates intent by reaching for his or her phone to act on a need in real time. They unfold through a variety of common "I want" scenarios that help people take steps or make decisions as to what to buy, do, know, etc... The third w…

The potential – or, sadly more accurately, theoretical – political power of social media is to provide an important public forum in which those of diverse opinions can freely interact, rather than living in political enclaves inhabited only by those who reinforce what everyone already believes. The truth is that those entrenched political division…

redefine the opinion poll, comments sections, and metrics around social conversations, all at once... the site presents various issues across the categories of culture, politics, entertainment, and sports that have been generating online debate and offers visitors two opposing hashtags to vote for on the site or share on Twitter for a 48-hour peri…

“In five years time, I want News U.K. — The Sun and The Times — to be as well known for its video content as for its newspapers” ... 70 percent of The Sun’s articles have some video component... a main driver for the video verticals is to appeal to advertisers and brands who want to sponsor videos... It will continue posting several Live videos a…

Digital media companies are caught in the "crap trap," mass-producing trashy clickbait so they can claim huge audiences and often higher valuations... This era is getting flushed away... A content revolution is picking up speed, promising a profitable future for companies that can lock down loyal audiences, especially those built around higher-qua…