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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Digg is building a new commenting platform
www.niemanlab.org

"... that encourages conversation around stories and can help create community on Digg, instead of farming out that chatter to Twitter or Facebook... This year could be a tipping point in how media companies employ reader comments and conversation...expected to debut this fall. You can sign up to follow the project — and be a beta tester ..." …

17/08/2015
Bad comments are a system failure
medium.com
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If you don’t want comments on your website, that’s fine, don’t have them. But don’t act like comments are some sort of intractable problem that can’t be realistically addressed by mortals. They’re not... you could fix this, but your priorities are elsewhere.... Having threads that close, having moderators that redirect entrenched disagreements,…

14/08/2015
What I Learned From Conference Bingo — Medium
medium.com
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How a networking game can get conference attendees out of their seats

14/08/2015
Don’t Hit Send: Angry Emails Just Make You Angrier
www.wsj.com
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In studies, people report that they feel better after venting. But researchers find they actually become angrier and more aggressive. People who vent anonymously may become the angriest and most aggressive.... We typically sound angrier in print. And when we write down something, we can reread it, over and over, and stew. With e-venting you don…

12/08/2015
The Death of Snackable Content
recode.net
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"at some point, you start to crave something with more substance. Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry... In the maelstrom of Internet content, we are drawn to articles that make clear promises for what we will get out of them, as well as those that …

LinkedIn Starts Building a Syndicated Content Network
recode.net
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"LinkedIn is emailing the 500 people it calls its “Influencers” and asking them for permission to automatically hand their stuff to other sites that want to republish it in full.... Influencers get more distribution for their names and ideas... LinkedIn gets to advertise LinkedIn... letter to Influencers asks for permission to translate their p…

04/08/2015
A European Union needs European media
medium.com
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"The EU Commission and Parliament probably spend hundreds of millions of euros on comms projects every year, but almost nothing on stimulating the emergence of the European Online Public Sphere..." - Posted to Story-Europe's Medium publication to give Catalyst project some content to kick DebateHub’s tyres with.

Ev Let's Make This Happen
medium.com

What separates Medium from everyone else is that responses create this amazing platform for discussion and stories breed their own little ecosystems. So why don't we treat responses and their result with as much respect as we currently do recommendations?... a story that inspires twenty responses is more "successful" in my opinion than one that…

02/08/2015
Why every blog post should be crossposted to LinkedIn and Medium
medium.com
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While most the activity on LinkedIn occurred within the first 24 hours after posting, Medium was more of a slow burn... led to shares from outside networks. Of the 1,500 views of my article, 500 came from Facebook, 400 from email, and nearly 300 from Twitter... For years, we’ve been warned away from such tactics... in a world in which Facebook …

I’m Doing It Wrong: Why Medium Sucks
medium.com
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"I can accept that. Here are my theories on why Medium sucks and I would like for people to tell me why I am wrong.... Why are comments so deprecated here? ... The recent I Racist post ... garnered 33 “notes” on one paragraph... it is painful to read as a bizarre little sidebar on the side of the page... nobody is here. Everyone is cross po…

02/08/2015
Dear Medium, Can we please have Forums?
medium.com
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The conversation continued through various responses and notes in different responses, blooming outward, but at that point to actually follow it you needed to perform a very impressive feat of what Gutbloom so aptly calls “digital spelunking”. Which then led everyone to discuss what could make the social part of Medium better... the thing I’d m…

How NASA won the internet
qz.com
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"@NASA is the 104th most popular Twitter account in the world... and 3.5 million on Instagram. The Department of the Interior, whose stunning wildlife and nature pictures make it the only government agency with cool visual content to rival NASA’s, has just 654,000 ... John Yembrick and Jason Townsend are veterans of other government agencies...…

Three online community case studies lined up for EuropCom2015
mathewlowry.myhub.ai
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My EuropCom 2015 workshop on online communities is taking shape. (Update: view all slideshows and key takeways from the session) According to the EuropCom2015 site it'll be held after lunch on Day 1, and will cover:Convening and managing an online community is an extremely effective way of achieving communications goals, but will probably fai…

27/07/2015
What is the Art of Hosting?
www.artofhosting.org
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The Art of Hosting is a highly effective way of harnessing the collective wisdom and self-organizing capacity of groups of any size.  ... a suite of powerful conversational processes to invite people to step in and take charge of the challenges facing them... better decision-making, more efficient and effective capacity building and greater abi…

How To Kill An Online Community In 15 Easy Steps
www.linkedin.com

So the question at hand is how to keep your community alive and thriving. Or, on the flip side, here are the top 15 ways to (inadvertently) to kill an online community: - How To Kill An Online Community In 15 Easy Steps | Vanessa DiMauro | LinkedIn

01/07/2015
The FT’s first head of audience engagement
www.niemanlab.org

We are thinking about how to optimize our content from its very conception... we obviously want to grow traffic... The second prong of the strategy is to change how we produce and distribute our content and optimize it for reach... optimizing some of our content for different distribution platforms, integrating visual and interactive content fr…

Changing online communities
www.americanpressinstitute.org
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The Coral Project aims to change how publishers, contributors and readers think about interacting in online communities ... to further opportunities for online engagement, extending beyond comments into conversations and contributor contributions... The goal of the open-source software is to enable publishers to better manage contributions and …

The State of Community Management 2015
www.slideshare.net
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sixth edition of the annual report series provides a snapshot of the progress and changes in community management approaches and highlights emerging standards. This year, TheCR analyzed data from more than 200 communities representing a broad range of community sizes and sectors to measure community maturity and its relationship to member engageme…

15/06/2015
How can we make events suck less?
medium.com
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... shift participants’ perspective from “work” to “play.” ... a “one-day fellowship:” a chance to get away from the newsroom or office, from the usual day-to-day distractions, and to have an opportunity to really explore big, bold new ideas with a room full of equally-unleashed minds... there’s often more experience in the audience than there …

12/06/2015
Why I Write on Medium
medium.com
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"Networks are pretty good for collisions. Bureaucracies are pretty bad for collisions." - Why I Write on Medium — The Message — Medium

The Internet’s Most Trolled Cartoonist
thenib.com
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Some really advanced techniques in handling trolls here - The Internet’s Most Trolled Cartoonist — The Nib — Medium

09/06/2015
A 4-Step Blogger Outreach Tool
www.convinceandconvert.com
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"The Influencer Identification Worksheet is a blogger outreach brainstorming tool [to] build a list of bloggers." - A 4-Step Blogger Outreach Tool for Identifying Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The Agency
www.nytimes.com
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From a nondescript office building in St. Petersburg, Russia, an army of well-paid “trolls” has tried to wreak havoc all around the Internet — and in real-life American communities.

After deciding to charge for comments, Tablet’s conversation movs to Facebook
www.niemanlab.org

“In fact, the very point was to get them, and these comments, off my pages,” - After deciding to charge for comments, Tablet’s conversation moves…to Facebook » Nieman Journalism Lab

Seeking best practices: online communities & public communications
mathewlowry.myhub.ai
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I need three speakers for a EuropCom2015 workshop to share their thoughts on convening and managing communities in the context of public communications and policymaking. The following throwaway remark on Linkedin landed me with the task of setting up a workshop at EuropCom 2015:"I'd suggest combining "Setting-up and managing online …

29/05/2015
How Medium is re-imagining comments
mathewlowry.myhub.ai

I quite enjoyed the experience of reposting to Medium, and really like how Medium is evolving as a platform, particularly how they are… … re-imagining comments with Highlight, Comment & Respond… these three interactive features echo the ‘nibble, bite, meal’ content model, but in the other direction, from you back to the community.  -  The Nibbl…

We Analyzed the Top 1,000 Posts On LinkedIn
blog.percolate.com

LinkedIn generated the highest visitor-to-lead conversion rates compared to Facebook and Twitter, where leads were almost three times higher to convert than Facebook or Twitter. To perform this analysis, we collected one of the largest datasets of top performing long-form content across the LinkedIn Pulse network. This is what we found.... .…

15/05/2015
Applying advanced language technologies to EU democracy
mathewlowry.myhub.ai
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An array of sophisticated language technologies could help ideas flow across EU borders, link national conversations together and support the EU Online Public Sphere - the demos the EU needs. But BloggingPortal is unlikely to feature them. [update (17/5/15): I finally decided to kick Medium's tyres by reposting this there, with less history. …

Elevate: LinkedIn's new App
techcrunch.com
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"... suggests articles to its users ... and then lets users schedule and share those links across LinkedIn and Twitter... [aimed at] marketing professionals... with story suggestions letting them stay active even when they have no links of their own to share, and analytics ... create specific topic areas to track ... also coopting a company’s la…

Living Monuments
mathewlowry.myhub.ai
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One of those projects you feel privileged to work on. It’s not often you get to experiment with crowdsourcing, augmented reality, faceted search and commemorating US war dead in one project.

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