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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

The Truth About Collaboration
medium.com
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"Startups are notorious for this: You’ll have two or three people who are true hustlers, wearing multiple hats, pushing themselves and others to get shit done, while the rest of the group sort of ‘tags along’ and waits for shit to happen. " - The Truth About Collaboration — Medium

Before Turning Off Comments, Try These Strategies
www.pbs.org
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Comment moderation and online community management strategies for news organisations, but relevant to government sites too: "Comments are a way for readers to connect with one another, and with the journalists and editors reporting the news. But ... can quickly turn uncivil, and news organizations often don’t have the resources or manpower to con…

On convening a community
www.niemanlab.org

Good case study, concluding with observations on the role of journalists which also apply to government communicators: "An engaged journalist's role in the 21st century is not only to inform but to bring readers directly into the conversation through... real-time coverage, alternative story forms, crowdsourcing, beat blogging, user-generated co…

European Citizens’ Initiative: the first three years
epthinktank.eu
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"What was originally intended to be a simple and user-friendly tool for all EU citizens has turned out to be cumbersome and challenging in its use... Stakeholders have come up with concrete recommendations on how to adjust the instrument... first report on the application of the ECI Regulation by 1 April 2015 ... the first step towards a revision…

26/02/2015
Speaker's Commission on Digital Democracy
www.digitaldemocracy.parliament.uk
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A whole load of recommnendations for the UK's House of Commons, including some intriguing ones - eg: "We believe the public want the opportunity to have their say in House of Commons debates; we also believe that this will provide a useful resource for MPs and help to enhance those debates. We therefore recommend a unique experiment: the use of…

Tackling trolls in crowdsourcing projects
medium.com
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"Crowdsourcing is not about work. Crowdsourcing is about community. Without a solid community, you get not-solid results from your crowdsourcing endeavor.... The goal of many of these tactics is not to stop assholes from being assholes, just to slow them down and demotivate them from destroying your community." - Crowdsourcing isn’t broken — Bac…

Vox's data journalism manifesto
www.vox.com
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"While we've always loved a good chart and map at Vox, appreciating a chart or map does not data journalism make. Data journalism is not just data visualization... ... the explosion in data sources readily available on the web... can both aid in telling important and necessary stories, but can also be easily misunderstood and potentially manipula…

How Salon tamed the trolls and saved its online comments
digiday.com
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" online comments can be worth having, if the publisher puts the work in." Excellent case study. Found this stat particularly interesting: "Users who log in, which is required if you want to comment, view seven pages per session on average, while non-registered users make it to only 1.7" I'd suggest that users who both view 4 times as much conte…

Guardian digital editor: ending comments is a mistake
gigaom.com
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"Guardian digital editor Aron Pilhofer say killing off comments is a “monumental mistake.”... ... many traditional newsrooms are failing to take full advantage of the web’s ability to create a two-way relationship with readers, and that this is a crucial element of what journalism has become in a digital age... ... "You see site after site movin…

Five minutes with Timothy Garton Ash: “We’re far more European in the UK than we think we are” | British Politics and Policy at LSE
blogs.lse.ac.uk
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"Q. Is it realistic to think that a European public sphere could ever be created? TGA: My view is that we should try, but we shouldn’t ever kid ourselves that this is going to be like a national public sphere. Apart from anything else, we speak different languages, which is a huge barrier. The key for me, in continuing to make the argument for …

Don't kill comments. Fix them.
gigaom.com
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"handing over a key component of your relationship with readers to Twitter and Facebook is a mistake... suggests to readers that their comments and interaction aren’t worth the trouble" [If] "Comments are broken ... that’s not the fault of readers — it’s the fault of publishers for not seeing their relationship with their readers as being of valu…

Research on Internet Comments: Feed the Trolls
motherboard.vice.com
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Interesting research: "Seventy different political posts were randomly either left to their own wild devices, engaged by an unidentified staffer from the station, or engaged by a prominent political reporter. When the reporter showed up, “incivility decreased by 17 percent and people were 15 percent more likely to use evidence in their comments on…

11/12/2014
NYT's Hive: open-source crowdsourcing tool
www.niemanlab.org

"With Hive, a developer can create assignments for users, define what they need to do, and keep track of their progress in helping to solve problems. " - The New York Times R&D Lab releases Hive, an open-source crowdsourcing tool » Nieman Journalism Lab

Is primetime TV advertising the right way to connect citizens to the EU?
mathewlowry.myhub.ai
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Is primetime TV advertising the right way to connect citizens to the EU?

Participation mechanisms beyond European Citizens' initiative
ivetakazoka.blogactiv.eu
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"The report uncovered an uncomfortable truth: that there are few civic society organisations that are capable of participating in shaping the national positions at a stage when the European Commission has already come up with a draft.... it is usually a challenge to find a list of EU issues where the national government is elaborating its nati…

The Verge's Big Future video on tomorrow's comms
www.theverge.com
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How do we want to communicate with each other? ... what kind of communicator would we actually want to use?... How do you signal that you're available to talk about movies, but not to talk about work? As we talk to more people more of the time, we'll also need smarter status indicators and smarter ways to break down conversations. The closest t…

Medium's approach to catch22
medium.com
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"Every new platform that relies on user generated content depends on influential users who make the platform indispensable, thereby attracting larger numbers of users to try it out. But it's a Catch 22; the platform needs the influencers to make it indispensable, but these users won't become addicted unless it's already indispensable" Same 'vic…

27/11/2014
Reuters & Re/code ask Commenters To Leave
www.techdirt.com
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Good overview of the year+ - long debate about comments, trolls & social media, "from the baby-and-the-bathwater dept ... This sudden disdain for traditional comments raises the question: is Facebook somehow immune to stupid comments? Is forcing all news conversation on to Facebook's terms really an improvement in meaningful dialogue?... It's lik…

Ending reader comments is a mistake
gigaom.com
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Interesting reaction to Reuters, who argued "Much of the well-informed and articulate discussion around news... has moved to social media and online forums... But is that enough justification for giving up comments? ... not everyone is on Twitter, and not everyone is on Facebook, and so any conversation or interaction that occurs there will be in…

How to choose a commenting platform
www.americanpressinstitute.org
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"a closer look at what types of comment sections news organizations are using, and what, if any, value they are adding ... reviewed academic and industry literature, spoke with industry managers and university researchers and conducted a small poll ... The result is a list of questions to ask and best practices for news organizations seeking retu…

11/11/2014
Swarmize: Guardian's OS data journalism tool
www.journalism.co.uk
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"Swarmize enables journalists to tell new, collaborative stories by making use of real-time data collection and visualisation" Just the tests they've already done are awesome. The code's on GitHub. Think to use in surveys, real-time social media monitoring, live blogs ... anything where real-time is useful and/or you might want a second bite at t…

Plus ça change ...
mathewlowry.myhub.ai
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An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve.

Participation Success Factors: a quick followup
mathewlowry.myhub.ai
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What happened when 60 odd people had a go at the Participation mindmap?

Eight best practices for reply to online comments
www.current.org
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“Go in and add some information, thank them for finding mistakes, thank them for adding information on their own ... You want to have a dialogue with them.” Well, duh. - Eight best practices for journalists who reply to online comments | Current.org

16/10/2014
Civic technology is changing government. The question is: For whom?
medium.com
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Transformative civic technology needs to be built “with, not for” a community.... [but] constrained deadlines for development make co-designing with communities a mere exercise at best, an abstract afterthought at worst. If your work is with communities, you better be able to LITERALLY define that community... Once you’ve identified that “who”, L…

10/10/2014
News startup's online community
www.cjr.org
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"Staff also emphasizes building relationships between readers and journalists... strengthen reader engagement by making writers, experts in their field, more visible to build a closer relationship between them and readers, and by encouraging readers to contribute with insights. (At De Correspondent, subscribers are “members” while comments are ref…

07/10/2014
Venture-backed US media: over-funded & over here?
mathewlowry.myhub.ai

If you care about EU democracy you need to care about European media, particularly as the upcoming US media invasion gets underway. They'll be pushing on an open door when they get to Brussels.

Civility at scale by Quora
gigaom.com
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""How to stop trolling online?” is the question of the moment. From [Quora's] inception, its efforts have been geared towards “making quality scale,” ... also meant keep making the application a safe place for users to write... It has introduced a new anti-harassment feature, where users are prompted to flag any comment or post ... Quora moderat…

30/09/2014
Narrative for Europe – Have your say
ec.europa.eu
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As commented on LinkedIn (https://www.linkedin.com/groups/New-Narrative-Europe-closing-event-4203563.S.5916497700450234368), a poll with an interesting set of options to choose from: "Do you: a) Love Europe as a state of mind? b) Love Europe as a solution to the challenges we face together? c) Love Europe for its victory over the barriers which o…

23/09/2014
Why constructive journalism engages audiences
www.journalism.co.uk
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Written for journalists, but good for brand journalism & gov comms, where content is usually unfailingly sunny or relentlessly bleak: "Studies show that stories which explore solutions to problems rather than just the problems themselves prompt audiences to engage with the news and share ... the media should also pay attention to the responses p…

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