Overview: Social Media Strategy

In this week’s edition, two new social media products in one week; a few good longreads for the weekend; and more stuff for your online toolbox.

Medium is supposed to be a new kind of social network, one that makes it easy to find stuff you want to see as well as stuff you didn’t know you wanted to see. But by the company’s own admission, it hasn’t figured that part out yet... for now Medium is closer to Blogger, Williams’ first company, than Twitter, his second effort. Some of that cou…

... it’s fantastic... there is a lot to nitpick, but it is fantastic from a strategic perspective.... Twitter just reinvented the newspaper. It’s not just any newspaper though — it has the potential to be the best newspaper in the world... imagine a tweet-based newspaper drawn not only from the best sources in a mobile-friendly format, but one …

There are a number of effective strategies for overcoming the harm caused by a personal attack on social media. And your response can be a democratic one that includes fighting bad speech with more (good) speech. If someone’s attacked you on social media, here are four steps for responding: - How to handle personal attacks on social media | …

While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative. In this article, I’ll share how to use storytelling in carousel ads - How to Tell Stories With Facebook and Instagram Carousel Ads Social Media Examiner

“moments” are mini news digests of tweets across a range of topics... with splashy full-screen photos and videos. Each individual moment is made up of about 10 tweets... allows users to follow stories they’re interested in for a limited period of time... clearly targeted at curious or casual users... a “catch-me-up” type of news digest, using t…

Moments surface the best of what’s happening on Twitter... What you see on Twitter is what’s happening in the world. What follows are the standards and guidelines for creating Moments that we as a Twitter curation team follow. - Twitter Moments: Content Guidelines | About

Moments helps you find the best of Twitter as easily as tapping an icon – regardless of who you follow. Just visit the new tab called Moments, where you will discover stories unfolding on Twitter. - Moments, the best of Twitter in an instant | Twitter Blogs

"Why don't we just build our community on Facebook?" Some thoughts after a month playing with Knowledge Hub

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: - 5 outstanding Instagram analytics tools | Articles | Home

the skills gap is an education problem .. we’re not preparing our future workforce ... although millennials collectively hold more college degrees than any preceding generation, they face record unemployment rates - The (Free) Crash Course in Social Media You Need to Land Your Next Job | Ryan Holmes | LinkedIn

LinkedIn is the third-fastest-growing social network... several stats and tidbits that can help you improve your LinkedIn marketing and engage with your followers: - 7 Key LinkedIn Stats: When to Post, What to Post & How to Improve

most people are too busy to keep up with whatever it is you’re doing. They have their own lives and can’t be expected to sit around and click every link you post to Twitter... I don’t think you can rely on social media to do your work for you. You have to put it in front of people directly. - The Work Nobody Can See — Medium

A redesign of its blog-like Notes tool, which lets you post longer updates with photos to your friends, is now rolling out... the first time Notes has been updated in years. It now has a design that will look familiar to anyone who has ever read a post on Medium, - Facebook begins rolling out Medium-like redesign of Notes | The Verge

Google and Twitter to help publishers show “instant articles” to people who use their services on mobile phones... Twitter users or Google search users who click on a link while using their phones will see full articles pop up on their screens almost immediately... an open source project, and hope to convince multiple tech companies to adopt it…

an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by your friends... a very efficient way to use the curation you’ve already done of your Twitter followers to curate news... what we’re not doing is semantic analysis, and scanning keywords in articles. Nor are we using human editors ... If …

Had Turing executives kept mum when the news broke, it is likely that the story’s lifespan would’ve been short lived. Unfortunately for them, Shkreli opened his mouth. - The Art of Handling a PR Implosion

How do you extract maximum value from a conference presentation or workshop, both for you, and your audience?

political polarisation creates groupthink creates more polarisation, which prevents ideas from circulating and developing.... Pumping resources into ensuring one side of US politics is overrepresented on Medium is bad for US politics, and bad for Medium - In response to Influencer Outreach: Progressive Politics (job ad on Medium)

Here’s how BuzzFeed, The Economist, The New York Times, Quartz, Vox, and Yahoo News slim down a day’s worth of news into manageable forms. Every day, readers are faced with a firehose of news online. News organizations realize this, and they’re trying a bunch of different ways to make the news more manageable — creating chatty summaries of thei…

Get with the community; The death and rebirth of comments: The death of the open web?

It’s easy to underestimate how much of the media you’ve consumed was shaped by the “like” button... whispers suggest that the company is not, in fact, launching a simple “dislike” button, but something that conveys empathy.... it’s safe to say there will be consequences... When Facebook broadens the scope of the emotional-response buttons, t…

News isn’t just a product, it’s a community... How do you start a river, from a content point of view? It’s just a list of feeds. You can add to the list, or remove from the list. You’re the curator, though you’re not just curating stories, you’re curating flows. - Dave Winer: Here’s why every news organization should have a river » Nieman …

Every news organization, or company with a community should be running a river.

Facebook... have, as I speculated earlier, built their system around RSS. This means there can be interop between all the big companies --Twitter, Google, Apple, Facebook -- now building new news systems... No publishing silos. Let news flow where it wants to. And let competitors arise who may do more interesting and useful things with news tha…

what many of these movements’ followers share is the desire not just to disagree with their opponents, but to delegitimize, dehumanize, and ostracize those with whom they disagree... It is not their policies that these new populists share, but their emphasis on a new kind of identity politics... What would previously have been isolated cases o…

...with iOS 9 and content blockers, what you're seeing is Apple's attempt to fully drive the knife into Google's revenue platform.... So it's Apple vs. Google vs. Facebook, all with their own revenue platforms. Google has the web, Facebook has its app, and Apple has the iPhone. This is the newest and biggest war in tech going today. And the …

The web's information filters are making assumptions about you based on details that you might not even notice yourself... the algorithms that rule the web. ... aren’t just inscrutable to the people clicking and scrolling around the Internet. Even the engineers who develop algorithms can’t tell you exactly how they work... as algorithms beco…

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

Apart from the Online Hangout(24 September, 16h30 CET), a new online community just opened for public sector communicators across Europe.