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Overview: Social Web

Relevant resources

Facebook is eating the world
www.cjr.org
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SOMETHING REALLY DRAMATIC is happening to our media landscape, the public sphere, and our journalism ... without the level of public examination and debate it deserves. news publishers have lost control over distribution... increase in power of social media companies... a far greater concentration of power ... Networks favor economies of scale,…

25/03/2016
Civil Comments: crowdsourcing moderation to improve comments
www.niemanlab.org

Civil Comments, a commenting platform ... aims to produce respectful dialogue in comment sections through a system that crowdsources comment moderation... Commenters are shown two random comments from elsewhere on the site, and must rate the comments’ quality and civility and determine whether they include harassment, abuse, or personal attacks. T…

Snapchat Debuts Political Campaign Show
www.wsj.com
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Snapchat on Thursday launched a new political campaign show on its “Discover” page... ‘Good Luck America’ is geared toward young viewers

21/03/2016
Want to Win on Snapchat? Try These Three Things — Marketing And Growth Hacking — Medium
mng.lincolnwdaniel.com

Here are three ways to step your game up right now.

21/03/2016
Facebook is letting publishers use Instant Articles to collect email newsletter signups - Digiday
digiday.com
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Email, for all the claims of it being dead, is critical for many publishers as a distribution (and marketing) channel they continue to control... Email newsletters have become an important part of publishers’ audience development strategies as a way to deepen their relationship with readers by providing an antidote to the endless stream of news in…

Medium isn’t building community
medium.com
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if all content is ranked together and swift approval is the primary metric (whether that be views, reads, or recommends), the platform will become dominated by generic bullshit. Aspirational pap is just Medium’s version of the cat meme... Publications aren’t communities. Tags aren’t communities. They are content ownership vehicles and search tools…

The Snap Generation: A Guide to Snapchat’s History
medium.com
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the way Snapchat works is much closer to how we communicate face to face than any other social network... So now that you know everything there is to know about the history of the platform, let’s get down to the most important part: how the fuck do you use this thing? ... Below are some handy guides I have put together...

17/03/2016
How to Think About Bots
motherboard.vice.com

To get a better grip on the questions that bots raise... organized a workshop that brought together a diverse group of bot experts. This article is the output of the event, a tour of the bot and its semi-autonomy from three perspectives: that of the designer, the implementer, and the regulator... The last several years have seen a rise in bots …

17/03/2016
BotOrNot by Truthy
truthy.indiana.edu

BotOrNot checks the activity of a Twitter account and gives it a score based on how likely the account is to be a bot. Higher scores are more bot-like.

17/03/2016
Counter-Speech
www.demos.co.uk
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sometimes people post disagreeable or disturbing content that does not violate Facebook's policies. This paper explores the potential of community-driven counter-speech to play a critical role in challenging and diminishing these type of posts on social media. Counter-speech is a common, crowd-sourced response to extremism or hateful content... F…

Tim Berners-Lee slams Twitter’s 'negativity and bullying'
www.computing.co.uk
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Berners-Lee suggested a simple rethink in how social networks and human nature work together could help curtail negative behaviour... "we have responsibility to think how to build systems that tend to produce constructive criticism and harmony as opposed to negativity and bullying."

Which Issues Each Party Debates, or Ignores
www.nytimes.com
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Democrats and Republicans sometimes seem to be living in two different Americas. We analyzed the past seven debates on each side to show which topics are most discussed within each party (nice, simple data visualisation here)

Building to Independence on Top of Other Platforms
medium.com
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the fear is that the platform will change without warning, and teams will have ended up wasting precious time and effort before they get a chance to get it right or reap the benefits if they do.

How To Improve Facebook Engagement
buzzsumo.com
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we analyzed over 1 billion posts from 30m brand pages on Facebook.

07/03/2016
The B.S. Meter Businesses Must Overcome
medium.com
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if he tried to make ads that were beautiful and perfect, it wouldn’t work and his fans would know... his work routinely pulls in millions of views because he’s transparent with his audience... mostly teenage boys know when they’re being peddled a product.

How Fusion and Vox are using Facebook live video
digiday.com
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Newswhip data suggests that Facebook’s live videos, which by their very nature are longer and encourage users to comment, drive higher engagement than traditional short Facebook videos. Facebook even recommends that live streams go for at least 5 minutes, if not longer. Both Fusion and Vox.com are aiming to do future live streams in the 20-minute …

07/03/2016
News agencies must evolve or meet extinction
blogs.reuters.com

The institutional brand building you create by having your journalists be great on social platforms cannot be underestimated. Part of having your journalists on these platforms is giving them the freedom to be a normal human being, not a robot, a PR machine or a slave to the wire.

Email newsletters are the new zines
medium.com
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It’s tempting to merely argue that the recent crop of newsletters are what came to replace the independent blogosphere of the mid-aughts.... take a look at the subject lines for several of the newsletters ... Any web editor who plugged these as headlines into a CMS would be summarily fired... why are readers responding so well when they fly in th…

29/02/2016
Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App | TechCrunch
techcrunch.com
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Instant Articles, meet Instant Ads... an immersive way to reach people without making them leave the social network... when users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load... removes constraints that low-power mobile s…

Somewhat ironic that Sidewire won’t itself respond
medium.com
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My sadly underwhelmed response to @sidewireinc’s gr8 “Today’s Internet is Optimized for Noise”

The Most Shared New York Times Stories Of 2015
blog.newswhip.com
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top 100 stories of the year, ranked ... by the total length of time people spent reading them... We wanted to see what cross-over this list might have with the biggest New York Times stories on Facebook... We recorded 28 stories in both top 100 lists...36 of the top 100 most shared stories were from the editorial and opinion pages, far more than a…

25/02/2016
Inside Axel Springer’s answer to Facebook's Instant Articles
digiday.com
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Axel Springer, wary of being overly dependent on third-party platforms for traffic... fighting back by launching its own news aggregator platform... now has around 1,200 publishers on board ... Digiday spoke with Würtenberger, CEO of Upday, about using humans and algorithms for news sourcing, creating a platform for publishers and banning ad block…

The viral publishing game is over and we all lost
medium.com
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Brands have always had a tougher time spreading messages on Facebook than individuals, because they’re playing in a space that’s fundamentally not designed for them... What if our kids find the idea of any brands communicating as if they’re people even more awkward than we do? there are opportunities to re-think the role publishing plays in soci…

25/02/2016
ThinkUp - Super powers for your social networks
www.thinkup.com
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ThinkUp analyzes your Twitter, Instagram, and Facebook activity to give you fun and surprising insights, then emails them to you (or tweets at you if it's super interesting).

Today's Internet is Optimized for Noise
medium.com
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But it's possible to build tools designed to connect real experts in government, business and the media in a way that generates valuable insight for the rest of us. From our own experience developing Sidewire, a social communications platform, we know there is an appetite for expert political analysis and insight that helps sort fact from fiction …

Could We Go Back to the Twitter That Might Have Been? - Fortune
fortune.com
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a big part of Twitter’s current problems stem from choosing to mimic Facebook’s ad-supported, most-eyeballs-possible business model,... forced Twitter to focus on money making strategies that irritate users... becoming more open was also a socially valuable goal, not just an economic one... Instead of becoming more open, however, Twitter turned in…

14/02/2016
Ad Agency Execs Optimistic About Twitter's New Algorithm
www.adweek.com
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It is inevitable that Twitter will need to create some scarce, attention-rich inventory it can sell to advertisers

12/02/2016
The Boston Globe is using Notes to publish directly to Facebook
digiday.com
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Facebook’s Notes feature is giving The Boston Globe another way to post directly to the Facebook platform... Notes, an early Facebook staple, stagnated for years until last September, when Facebook updated the feature with a cleaner, more customizable design and editing tool reminiscent of Medium. Unlike video posted directly to Facebook, there’s…

11/02/2016
The End of Twitter - The New Yorker
www.newyorker.com
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But cracks in Twitter’s façade had been showing already... getting noisy isn’t the only problem Twitter has today, though it seems to be one of the more pronounced symptoms of a company that has lost its direction.

11/02/2016
How BuzzFeed curates stories for social platforms
www.journalism.co.uk
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For some news organisations, packaging and distributing news on social media falls under the remit of the engagement team. For others, the task is assigned to a distributed news team or to a social content studio within the editorial department.This is the third in a series of articles on how news for social is produced... BuzzFeed Distributed i…

11/02/2016
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