Overview: Communications Strategy

Over on Nosemonkey's blog, in yet another debate on the pros and cons of EU membership, Insideur is of the opinion that there is a real gap in the market, that Open Europe has sought but failed to fill, for serious, informed, and therefore constructive criticism of the EU

Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations

Trans-European online Communities of Practice should become a key element in the European online community, but examples so far are few. This post looks at DG INFSO, which has been using online community principles since 2002, two years before the phrase "Web 2.0" was invented.

Now and then the question arises: how can we get a transnational discourse on European topics underway, or create a European online public space? The two phrases in bold, above, both come from one of the latest posts on the topic, this time from Julien Frisch. They follow initiatives like Steffan's Bloggingportal.eu, which aggregates Euroblog…

Quite a few people look at me in quite a puzzled way when I mention how the techniques and approaches of online community management 'may have something to offer' the EU in terms of communications, but that this may require 'a change in mentality'. When they look like that, I say "You know, something along the lines of the…

Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.

When you want to create a community, asking uses what they need is the best way to start. We launched the 1-page website, with user survey, newsletter signup and social, inside two weeks of winning the project. Everything we developed the following year (2010) was based on the results.

I lead the team that created Blogactiv.eu, the first blogging platform focused on EU policies

Project manager and architect of a successful pilot to reorganise EUROPA along thematic lines, so people could figure out What the EC did, Why and How, in areas of interest to them, without studying its labyrinthine internal structure.

Of course, when we launched the first interactive website for the IST Event (IST 2002) we didn’t know it was a Web2.0 site. That term only appeared two years later

The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.

Whenever you see something you want to Hub, just select some text and click the ‘bookmarklet’ button you’ve dragged onto your Browser’s toolbar.