led prospects through the following five elements, in precisely this order: #1. Name a Big, Relevant Change in the World... the undeniable shift in the world that creates both (a) big stakes and (b) huge urgency for your prospect.... most pitch advice ... is to start with “the problem.” When you assert that your prospects have a problem, you put …

a new idea has to replace an old one and the status quo has inertia on its side... to truly make an impact, you need small groups, loosely connected, but united by a shared purpose... start with groups small enough to convince a majority... We all have different thresholds for conformity ... threshold model of collective behavior... the exposu…

Traditional blogs might have swung out of favor, as we all discovered the benefits of social media and aggregating platforms, but we think they’re about to swing back in style, as we all discover the real costs and problems brought by such centralization... With the new take, we’re also trying to bring more of a classic SvN style back to the site.…

The challenge of creating humanlike intelligence in machines remains greatly underestimated. Today’s A.I. systems sorely lack the essence of human intelligence: understanding the situations we experience, being able to grasp their meaning... research studies have shown that deep-learning systems can be unreliable in decidedly unhumanlike ways... …

a recent strand of experimental psychology suggests, our political beliefs may have something to do with ... our propensity to feel physical disgust.... The brains of liberals and conservatives reacted in wildly different ways to repulsive pictures... different brain networks were stimulated... the subjects’ neural responses... could predict with …

In the case of vaccines, the fact that scientists and doctors are not producing a steady stream of new digital content about settled science has left a void for conspiracy theorists and fraudsters to fill ... Data voids may be relatively easy to diagnose, but they are very difficult to fix... cannot be achieved by removing problematic content... W…

every place and thing in the real world—every street, lamppost, building, and room—will have its full-size digital twin in the mirrorworld... the next great digital platform...We will interact with it, manipulate it, and experience it like we do the real world... Eventually we’ll be able to search physical space as we might search a text... hyperl…

we need to lock on our analytics to the people who willfully return to our work... There’s no one single metric that tells you how loyal... your audience is.... The Center for Cooperative Media ... audience explorer dashboard... plugs into Google Analytics... splits audiences into “Brand Lovers,” “Prospective Loyalists” and “Casual,”... free and e…

The Digital, Culture, Media and Sport Committee... final report on Disinformation and ‘fake news’.... in its evidence to the Committee Facebook has often deliberately sought to frustrate our work, by giving incomplete, disingenuous and at times misleading answers to our questions.

many of the initial conclusions ...about the scope of fake news consumption, and its effects on our politics, were exaggerated or incorrect. Relatively few people consumed this form of content directly during the 2016 campaign, and even fewer did so before the 2018 election. Fake news consumption is concentrated among a narrow subset of Americans …

“You’re over-feeling this” needs to be a thing ... Yet, we talk about “Groupthink” when “Groupfeel” is the new wave transforming our public sphere... public discourse increasingly eschews actual logic for a sort of culturally agreed upon standard of emotional logic... my feelings ... don’t matter as much as the facts. But since we have so few fa…

Rather than capitulate to extortion and blackmail, I’ve decided to publish exactly what they sent me, despite the personal cost and embarrassment they threaten.

Games are optimal forms of human experience... Raph Koster’s A Theory of Fun for Game Design.... is a fascinating exploration into human nature, evolutionary theory, and the design of optimal human experience... argues that fun is the experience of developing mastery... learning cannot be anything but fun... ... The best games are fun because the…

In all the urgent debate about regulating, investigating, and even breaking up internet companies, we have lost sight of the problem we are trying to confront: not technology but instead human behaviour on it... in their search for someone to blame, government outsource fault and responsibility, egged on by media (whose schadenfreude constitutes …

“It’s not that pretty” we hear every other day. Possibly. But what’s important: building something beautiful, or something usable?- published on the K4P Publication on Medium

this ability to stand outside of one’s immediate context and take a longer historical view, like other forms of genius, may have physical correlates in the brain... they excel at “recognizing relationships, making associations and connections, and seeing things in an original way... much stronger activations (compared to a control group) in the …

I interviewed three prominent futurists---  about how business leaders can get themselves into a more future-oriented mindset.... they explain how companies and the people running them can learn to predict major shifts ...  in technology, workforce, social trends — and how to adapt accordingly... Read a ton, and consult experts... Futurists use t…

scholars’ assumptions about the value of academic research... has left us ill-equipped to navigate the stormy waters of evidence informed policy and practice. He proposes that instead we extract key insights from policy theories and use them to inform discussions about how to promote evidence use.

I have basically figured out for myself how to use Facebook as a workplace.

The Australian Government Design System provides a framework and a set of tools to help designers and developers build government products and services more easily.

Stories are a cultural universal — there isn’t a single country... that isn’t steeped in stories and storytelling. If something is universal, there’s a good chance it’s the product of evolution, not culture... stories, despite all their variety, contain some common essence ... Think of the structure as a bony skeleton that we rarely notice…stories…

with digital technologies changing the nature of trade, Singapore’s locational and infrastructural advantages may no longer be as strong... Singapore must reinvent itself as a hub for the age of digital trade... think like a platform nation...

Any digital transformation includes the following core ingredients:Strategy — aligning vision, customer experience, processes and technology.User-Centered Design — mobile first and personalized.Agility in Delivery — iterative and adaptable.Integration of Software, Platforms and Technology — choosing environments and products that harmonize.Data, A…

Take the Pro-Truth Pledge to encourage politicians – and everyone else – to commit to truth-oriented behaviors and protect facts and civility. ... Pledge-takers are held accountable through crowd-sourcing the truth.. volunteers who evaluate whether public figures violate the pledge by sharing misinformation.... this peer-reviewed article... Publ…

“persuasive” cartography: ​more than 800 ​ maps intended primarily to influence opinions or beliefs... rather than to communicate geographic information... a variety of persuasive tools ​, including​ allegorical, satirical and pictorial mapping; selective inclusion; unusual use of projections, color, graphics and text; and intentional deception...…

when it comes to teams, many hands do not make light work... four to six members is the team best size for most tasks, that no work team should have more than 10 members, and that performance problems and interpersonal friction increase “exponentially as team size increases.”... if you are on a big team that keeps screwing up... try some subtract…

Tour Creator... easily allows anyone to create interactive content in Virtual Reality... Users simply search across Google Street View for their desired locations — or upload their own 360-degree photos — and easily stitch that content together to form “scenes” to which they can add various interactive elements

Instead of asking, “What rewards should we give away?” ask “How should we give away a reward?” ... how the reward is framed, and the steps customers must take ... the endowed progress effect: We’re more committed to completing a goal when we have made some progress... LinkedIn, where I can gauge my “profile strength,” is similar. My profile is n…

the GEM framework... to deliver value ... the company must never lose sight of ... growth, engagement, and monetization.... Growth is all about how a company finds new users or customers.... getting the right message in front of people who need what you have... “external triggers.” ... delivered through various channels.... The growth question to…

The most important nine words in behaviour design...“Put hot triggers in the path of motivated people.”... upfront deliveries of dopamine bond users to products...Instagram lets you try 12 different filters... transaction is emotional... you get to feel like an artist... “Make people feel successful... Give them superpowers!”... the triggers ar…