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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Improving Constituent Engagement – POPVOX
medium.com
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a system that could bring some structure to the legislative advocacy ecosystem — listing all bills online; organizations and constituents would create accounts and post input in a structured, transparent way with outward anonymity but real names and addresses sent with messages to lawmakers in a way that could be easily processed by offices... th…

Why Facebook’s approach to misinformation ultimately fails
medium.com
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Facebook needs to engage its users in more substantive acts of participation. ... mistakenly assumes that locally respected fact-checking NGOs can supply the trust Facebook itself is lacking. But NGOs lack standing... In a liberal democracy, NGOs can legitimately elevate arguments and offer counterarguments to government positions... we assume arg…

Can “Indie” Social Media Save Us?
www.newyorker.com
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we’ve grown wary of the so-called attention econom... But we also benefit from social media and hesitate to disengage from it completely... a loose collective of developers and techno-utopians ... the IndieWeb ... developing their own social-media platforms... preserve what’s good about social media while jettisoning what’s bad... Facebook and I…

From #EP2009 to #EP2019: a lost decade?
medium.com
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It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …

Publishers that closed their comments sections made a colossal mistake
whatsnewinpublishing.com
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"Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what they…

'A more sophisticated influencer strategy': Publishers are building teams to recruit 'expert networks' - Digiday
digiday.com
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with influencer marketing en vogue and publishers hunting for ways to drive engagement on their properties, the hunt for famous, influential contributors is back on... eg Axios has two people... recruiting, managing subject matter experts to participate in Expert Voices... invite-only contributor network... Find influential people, bring them into…

We Are in a ‘Group Feel’ Epidemic
medium.com
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“You’re over-feeling this” needs to be a thing ... Yet, we talk about “Groupthink” when “Groupfeel” is the new wave transforming our public sphere... public discourse increasingly eschews actual logic for a sort of culturally agreed upon standard of emotional logic... my feelings ... don’t matter as much as the facts. But since we have so few fa…

18/02/2019
Take the Pro-Truth Pledge!
www.protruthpledge.org
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Take the Pro-Truth Pledge to encourage politicians – and everyone else – to commit to truth-oriented behaviors and protect facts and civility. ... Pledge-takers are held accountable through crowd-sourcing the truth.. volunteers who evaluate whether public figures violate the pledge by sharing misinformation.... this peer-reviewed article... Publ…

Change My View Does Not Allow Rudeness or Hostility
www.theatlantic.com
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A place where users with radically different political opinions interact productively and politely, where a willingness to participate thoughtfully is the rule rather than the exception, and where people readily admit when their views on a subject have been altered... Reddit’s Change My View forum... promotes respectful conversation between people…

The EU vote isn’t just about Westminster – we need grassroots campaigns too | Mike Galsworthy | Opinion | The Guardian
www.theguardian.com
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There are many grassroots communities emerging with vital understandings of the importance of continued EU membership... an agile swarm of passionate activist communities can run rings around a top-down Westminster-based operation and engage voters whom politicians cannot reach.... Such is the multifaceted nature of our EU membership that a single…

Change My View - You Are Not So Smart
soundcloud.com
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reddit community called Change My View ... a ready-made natural experiment ... feed it into programs ... to understand the back-and-forth between human beings ... discovered two things: what kind of arguments are most likely to change people’s minds, and what kinds of minds are most likely to be changed. https://www.reddit.com/r/changemyview/ : po…

The European Citizens' Consultations - Evaluation report by Paul Butcher and Corina Stratulat
www.epc.eu
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The European Citizens’ Consultations (ECCs) are a new experiment in improving the quality of democracy at the EU level by giving European citizens the possibility to express and exchange their opinions about the Union and its future.... This report presents the results of the research and analysis... the member states have stuck to the flexibilit…

The State of Community Management 2018 - The Community Roundtable
communityroundtable.com
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This year, we are ... focusing on the strategic impact communities are having and how they are supporting key business goals.... three key findings: Communities are change agents... impact multiple functions, stakeholders, and departments ... agents of change by efficiently dispersing knowledge and information across organizations and their market…

08/12/2018
The Pros and Cons of Collaboration
medium.com
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managers always have to balance the merits of teamwork... with the dangers of “groupthink”... Large groups are remarkably good, on average, at estimating such things as the number of beans in a jar or the weight of a prize calf. But that accuracy relies on the guesses being independent.... Modern communication methods mean that collaboration is mo…

Creative, Local, Young: what do Europe's young superheroes need?
www.facebook.com
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A workshop proposal for EuroPCom 2018 with @albawhitewolf, Mike Galsworthy (@Scientists4EU) and the original Captain Europe, reposted to Facebook by popular demand.

Generate free LinkedIn business leads (The one coffee method) - Marc Stoiber Brand Strategy
www.marcstoiber.com
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A fairly simple, free routine that’s enabled me to market myself on LinkedIn with surprisingly good results. It worked for me, it might work for you.

06/08/2018
The Future of Facebook
medium.com
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If Facebook is to thrive ... it’ll need to evolve. Here’s where we think it’s heading… developers and platforms ... will be unable to post content on behalf of personal Facebook profiles... can only post to business profiles and pages on both Facebook and Instagram... Facebook might be hoping that more unique content shared by users, reaching mor…

Is it Hot Enough Yet? – Albert Bates – Medium
medium.com
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Comey had told the nuclear industry’s spokesmen to become credible they must tell the truth... gave the same advice to the anti-nuke stalwarts ... He warned us that we didn’t need to embellish the truth. It was our strongest ally... our ally alone... he was perfectly confident that the nuclear industry would never follow his advice, would never te…

19/06/2018
Have your say | Policies, information and services
ec.europa.eu
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Contribute to EU policy and law-making by giving your feedback on Commission initiatives as they take shape. You can also make suggestions on simplifying and improving existing laws. Subscribe to receive notifications on topics or initiatives of interest to you.  

18/06/2018
Designing to Reward our Tribal Sides – The Mission – Medium
medium.com

The endless search for rewards of the tribe, and the variability that often comes with it, are key components of ... Stack Overflow... over 5,000 questions are posted and answered daily... Many of these answers take hours to complete and require a high degree of technical expertise.... the site’s creators ... put usage limitations ... fear of crea…

How Mark Zuckerberg Can Save Facebook — and Us
www.nytimes.com
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The same amazing tech that enables people to forge deeper relationships, foster closer communities and give everyone a voice can also breed isolation, embolden racists, and empower digital bullies and nefarious actors.... used with great accuracy and potency “to assault... truth and trust... our personal foundations — our privacy and sense of ide…

How we’re measuring the success of Trusting News strategies
medium.com
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Let’s take a look at the Trusting News approach to measurement.... partner newsrooms selected two to five strategies ... a good fit for their mission, goals and audience. They also selected which platforms, mediums or methods of communication ... Anywhere journalists communicate with their audience, we want to inject trust-building messages... …

28/03/2018
Knowledge4Policy Medium Publication
medium.com
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Managing a Medium Publication to share our the journey as we build Knowledge4Policy: "share our experiences … as transparently as possible, and invite ideas and perspectives from experts in evidence-based policymaking around the world"

It's the (Democracy-Poisoning) Golden Age of Free Speech | WIRED
www.wired.com
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the capacity to spread ideas ... no longer limited by access to expensive... infrastructure. It’s limited instead by one’s ability to garner and distribute attention. And right now, the flow of the world’s attention is structured... by just a few digital platforms:... tincreasingly stand in for the public sphere itself... at their core... They’re …

Pro-Trump media launch attacks on student survivors of Florida school shooting
www.mediamatters.org
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a similar kind of rumor kept showing up... after each of the man-made crisis events — a conspiracy theory or 'alternative narrative' ... claimed it either didn't happen or that it was perpetrated by someone other than the current suspects... the role that botnets play in disseminating alternative narratives ... What's different about the Parkland …

Why does journalism need blockchain technology? – Civil
blog.joincivil.com
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The record is incorruptible... this sort of recordkeeping is valuable for journalism: it allows us to maintain archives that can’t be censored or altered after the fact... an ad-free publishing economy on Civil’s Ethereum-based platform... Popula is accountable to its readers alone, and is impervious to the interests and agendas of advertisers or…

How Advertising’s Killing Itself – Eudaimonia and Co
eand.co
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Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relatio…

What Could Blockchain Do for Journalism?
medium.com
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the solution to both crises facing journalism may come from the same technological root: blockchain... An ecosystem of micropayments... as the holy grail for online journalism... Blockchain technology can create both chains of authenticity and a level of security... Sludge is one of the “first fleet” of around 20 newsrooms ... on a new blockchai…

He Predicted The 2016 Fake News Crisis. Now He's Worried About An Information Apocalypse.
www.buzzfeed.com
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“We are so screwed it's beyond what most of us can imagine... And depending how far you look into the future it just gets worse.”... a slew of slick, easy-to-use, and eventually seamless technological tools for manipulating perception and falsifying reality... They’re running war game–style disaster scenarios based on technologies that have begun …

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