Overview: Social Media Strategy

The filter bubble... has evolved. Algorithms, network effects, and zero-cost publishing are enabling crackpot theories to go viral... impacting the decisions of policy makers and shaping public opinion, whether they are verified or not... Facebook's news feed ... tailored just to us ... to keep us interested and happy... drives engagement and mor…

Ironically, with the widening of (national) news choices that the Internet has spawned, we’re depending on fewer pipelines of news. It’s a narrowing of the filter funnel...t as troubling as the filter bubbles that used to occupy our concerns, but likely more potent. As those pipelines narrow, necessarily, the decision on what is news, and what is …

Newspapers, magazines and other publishers are "feeding on the scraps" of Facebook's multibillion-dollar ad business despite playing a central role in keeping the social network's users happy... "They keep the $16bn to $18bn they get in the news feed... with personal sharing down, is ... effectively just an aggregation of premium publishers' cont…

Facebook is not a friend of journalism.. Yes, Instant Articles are sexy and monetisable... a hugely important route to readers, but the more dependent we get on them, the more they’ll be able to charge us to access that audience... Facebook is seeing an alarming (to them) drop in sharing of personal information...we’ll see Facebook start to turn d…

Advertising revenue grew by more than 50 percent since 2015, the company was hard at work on a future for artificial intelligence and virtual reality, and the average Facebook user is spending 50 minutes per day on Facebook, Instagram and Messenger.... more time than people spend reading ... sports ... or social events... Politics is downstream f…

Media companies are ‘broadcasting’ pre-recorded clips use the social network’s new feature... does not recommend streaming pre-recorded content... a strength of the feature is the ability for on-camera hosts to interact with viewers in real time... After they are streamed, Facebook Live videos function as normal Facebook videos.

People don’t just consume news today. They participate in it... an opportunity for news publishers strained by shrinking resources and growing competition: Now more than ever, journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes in detail how newsrooms and independent journal…

Think about platforms as fishing places where you can find large, engaged audiences and build a relationship with them by providing content. Then offer these users some other services off-platform... Never outsource the future... a great primer for news organizations just starting to tackle the distributed world and a good checklist for those mor…

journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes in detail how newsrooms and independent journalists can grow their readership, boost their relevance and find new sources of revenue by listening to and learning from their audiences.... This is about how journalists can ge…

by using social media curation, news organisations can remove the need for readers to look elsewhere, by automatically pulling in relevant social content from around the internet onto their websites... produce a quick breaking-news social stream related to a subject, or social content specifically focused to highlight the ideas and arguments withi…

we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.

I’m going through the motions of converting my old digital news startup, Muckgers, into a Facebook-first publication.. Theoretically, all you have to do is install a plugin, insert a few lines of code into the HTML of your website, connect your RSS feed to your publication’s Facebook page, submit 10 sample Instant Articles for review and, pending …

I was taking work as it came in. Hustling, squabbling over rates, and trying to collect on long past-due invoices. I can feel the knots in my stomach to this day.I had no platform. My personal blog had 30 email subscribers, mostly composed of family and friends. I was burned out. My muchness was gone. I needed to get it back.

Facebook says it’s not worried about the level of sharing from everyday users ... concerns that people are starting to use Facebook more like they use Twitter — passively consuming content instead of creating new material... a report from The Information said there has been a 20 percent decline in “original” content from users in the past year.

Study shows political discussions are ruining Facebook and friendships... users who try to talk about politics on Facebook are often surprised by the political opinions of their acquaintances... a diverse set of opinions among a user's friends makes everyone want to speak up less...Facebook has a low threshold for “friending” ... can bridge togeth…

As we learn about the ways people use the news, what features might invite their trust and loyalty?... 32 senior strategists, designers, and developers... created prototype tools to surface the Trust Project indicators of quality, a set of fundamental journalistic principles that align with today’s news users wants and needs.

But what we are building with artificial reality is an internet of experiences... although every one of these environments was fake, the experiences I had in them were genuine... you gain authentic experiences, as authentic as in real life. People remember VR experiences not as a memory of something they saw but as something that happened to them.…

Technology is superior when humanity is woven into its DNA. I’m newly fond of saying, “Everyone is working on Artificial Intelligence, what about just, Intelligence?” Jelly sprung from the question, “What would search look like if it were created today?” We knew mobility and good old, human experience would be defining factors.... Enter your quest…

Facebook introduced new APIs for messaging through Facebook Messenger. ... bots are legitimately cool and promise to revolutionize how we interact with services. And it’s a piece of cake to get one up and running.

Video will not save your media business. Nor will bots, newsletters, a “morning briefing” app, a “lean back” iPad experience, Slack integration, a Snapchat channel, or a great partnership with Twitter. All of these things together might help, but even then, you will not be saved by the magical New Thing that everyone else in the media community is…

Very few ... are capable of regularly creating compelling videos ... as social platforms look to saturate their feeds with video... they’re essentially competing for the same limited set of good videos. So those who create the ​quality​ stuff can demand payment. In recent weeks, those payments have begun flowing. For Facebook... people are simpl…

thinking of videos as pieces that can stand on their own, not “the way to slightly better monetize an article page"... There’s usually no reason to watch an interview. It’s better in text or as a podcast.... the Vox team works like independent YouTubers.” For any given video, a single person is responsible for the entire production process, from …

gadget “blog,” Circuit Breaker, that will live primarily as a Facebook page, with posts appearing in the Instant Articles format... the best of old-school blogging together with a sophisticated, aggressive modern platform distribution strategy... It’s not (yet) possible to be an Instant Articles publisher if you don’t have a web source from which…

The potential – or, sadly more accurately, theoretical – political power of social media is to provide an important public forum in which those of diverse opinions can freely interact, rather than living in political enclaves inhabited only by those who reinforce what everyone already believes. The truth is that those entrenched political division…

redefine the opinion poll, comments sections, and metrics around social conversations, all at once... the site presents various issues across the categories of culture, politics, entertainment, and sports that have been generating online debate and offers visitors two opposing hashtags to vote for on the site or share on Twitter for a 48-hour peri…

“In five years time, I want News U.K. — The Sun and The Times — to be as well known for its video content as for its newspapers” ... 70 percent of The Sun’s articles have some video component... a main driver for the video verticals is to appeal to advertisers and brands who want to sponsor videos... It will continue posting several Live videos a…

Digital media companies are caught in the "crap trap," mass-producing trashy clickbait so they can claim huge audiences and often higher valuations... This era is getting flushed away... A content revolution is picking up speed, promising a profitable future for companies that can lock down loyal audiences, especially those built around higher-qua…

What Twitter has always been good at is allowing people to jump into any relevant conversation they want. Users can share thoughts and funny videos, but also have others engage with it in a public environment. This cocktail party aspect is where Twitter shines. Now it looks like the “cocktail party of the internet” might also be becoming the high …

What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.

Publications are hiring a point person to coordinate with new platforms like Facebook Instant Articles and Snapchat Discover... product changes of platforms happen on a daily basis. Just to track those changes and newly emerging platforms is a full-time job in itself