Overview: Content Strategy

Native advertising is one of the biggest — and more controversial — obsessions in media. The editorial-mimicking ad format, which is arguably not new at all but a modern spin on the advertorial, is still a small part of budgets for most advertisers. But 63 percent of ANA members said in a survey that they expected to increase their spending on nat…

The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.

From HBO's 'The Leftovers' and critical darling 'Fargo' to Netflix's breakout hit 'Master of None,' THR's chief TV critic ranks 46 superior shows that made an impression this year.

streaming shows ... the original series that Netflix, Amazon and their ilk release all at once, in full seasons ... are becoming a distinct genre all their own ... Weekly TV thrives by creating a constant state of tension, teasing you to come back next week. Streaming relies on The Suck.

Each year, we ask some of the smartest people in journalism and digital media what they think is coming in the next 12 months. Here’s what they had to say. - Predictions for Journalism 2016 » Collections » Nieman Journalism Lab » Pushing to the Future of Journalism

Our editors, writers, designers, and producers choose their favorite articles from outside Bloomberg.

The innovation we talk of in journalism isn’t the kind of innovation designed to radically change the way consumers behave, it’s really just short term reactionary attempts to try and deliver content to platforms the majority of consumers already use... Innovation in tech is rarely if ever short term... We’re being taken on this journey and it …

We used to have publications that covered a broad swath; now we have niche. We’ve gone from lists to listicles. Articles are supplanted by particles ... news as fluid and ever-updating. This will be the year where the pioneers succeed in reassembling the parts. It seems unlikely that the power of the press will lie solely in large news institutio…

not much drives traffic as effectively as stories that vindicate and/or inflame the biases of their readers... specifically tries to invent stories that will provoke strong reactions in middle-aged conservatives. They share a lot on Facebook... they’re the ideal audience. institutional distrust and cognitive bias are so strong that the people who…

One cognitive scientist thinks the leading approach to machine learning can be improved by ideas gleaned from studying children.... With its radical approach to machine learning, Geometric Intelligence aims to create algorithms for use in an AI that can learn in new and better ways... deep learning... systems need to be fed many thousands of ex…

Solutions journalism is rigorous and compelling reporting about responses to social problems.It investigates and explains, in a critical and clear-eyed way, examples of people working toward solutions. It focuses not just on what may be working, but how and why it appears to be working, or alternatively, why it may be stumbling.Using the best avai…

When I first met Cathy, she had been unable to move or speak for 14 years.

We are a growing community of tens of thousands of creators with tens of millions of readers. Among us are world-class publications like The Daily Dot and The California Sunday Magazine, professionals, educators, and people with stories or ideas worth shaping. We believe digital storytelling is a craft. The ability to design and share your idea yo…

digital natives have wised up: They’re less likely to share after they read these articles because of their lack of heft. Newsrooms who employ this tactic immediately lose the trust of users, who don’t return ...Your article can be topped with a cool headline, but you’d better back it up with something substantive In 2015, Some publishers steer…

the big media institutions knew that they really couldn’t leave their business models, they were locked in... there really is an open question to whether digital journalism will replace the profit margins of traditional journalism... one huge issue in journalism today is how a couple places, particularly Facebook, are becoming a major source of…

Text takes more thought and time. Writing is an inherently vulnerable act... numerous websites... demonstrate that long form writing can and does succeed on the internet... If text is to survive on the internet, sustainable structures need to be implemented to support it ... The next step is to have publishing and blogging platforms introduce “…

BuzzFeed is perhaps the most prominent outlet yet to promise sponsored content for political candidates.... will create and sell native advertising for office seekers in 2016, a potentially lucrative move in an election cycle that is expected to see $1 billion spent on digital ads, up from just $22 million in 2008. The move could herald in a new m…

In four of the six groups shown a native advertisement, the majority interpreted the piece as an article.

it is close to impossible to report well on the European Union. The bureaucratic monster only makes great news when it fails, and even then either you, your editor, or your audience will misunderstand the reasons why.

The development of the VR industry is not solely based on wearable devices launched by major hardware vendors... growth drive also comes from independent developers ... making apps does not have a high entry barrier

Circa is indeed returning, but it won’t be the Circa its users remember.... “an independent digital news site aimed at the new generation,” building on the “intellectual property and technology of Circa News.”

the notion of functionality lifting itself out of app silos and being made available as services.... pieces of micro-content and micro-functionality surfacing as cards... a constellation of screens, regardless of whether it’s a desktop, laptop, tablet, phone, watch, or whatever ... an app-based channel for cards... your conversations and the f…

most politics coverage is about politicians, not the things I care about and the actions I could take... Political journalism could imagine the audience as agents, people who act. Political journalism could be genuinely empowering, if it started from the concerns of the people it’s supposed to serve and not the spectacle of elections... In t…

Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

Back when she was a member of SEAL Team 6—Kristin Beck liked to grow her beard real long. But as disguises go, that was nothing compared with the life she lived as a man. What’s it take, and how does it feel, for a paragon of masculinity to travel so far to find her true self?

true artificial intelligence, if it is realized, might pose a danger that exceeds every previous threat from technology—even nuclear weapons—and that if its development is not managed carefully humanity risks engineering its own extinction... Bostrom is arguably the leading transhumanist philosopher today... bringing order to ideas that might o…

Ray is a brilliant technologist, futurist, and director of engineering at Google focused on AI and language processing... of the 147 predictions that Kurzweil has made since the 1990's, fully 115 of them have turned out to be correct, and another 12 have turned out to be “essentially correct” (off by a year or two), giving his predictions a stunni…

While the platform has long been a bastion of visual storytelling, it has also been historically lax with its limitations on gratuitous writing and hashtagging. That all changed today... An epidemic of hashtag fatigue is coming... The first step was de-prioritizing the hashtag in discovery feeds. The next step is burying it in yours... To e…

Some people might be satisfied just to let each theory be used for what it is good for and to worry no further. But people like that do not become theoretical physicists. - The most beautiful theory | The Economist

The GDS was set up to improve online public services but disagreements with the top brass over its ambitions have seen four leaders abruptly resign - Why are senior staff fleeing the Government Digital Service? | Public Leaders Network | The Guardian