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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

A Closer Look at Facebook’s Fake-News Fixes
theringer.com
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Here’s a look at the challenges facing each of Zuckerberg’s specific ideas... The technology to identify blatantly false news exists — the real question is what Facebook will choose to do with the content it categorizes as “misinformation.”... Relying on third-party fact checkers could lessen scrutiny on Facebook’s verification process and give …

Facebook Steps Up – Whither news?
medium.com
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Facebook ... cannot — act as The Great Editor... It passes that task on to outside entities.... If Facebook is going to pay for video, it might want to consider paying for truth, which is also good for business... I would also like to see Facebook share data about how lies spread and what motivates people to reconsider before sharing lies so resea…

Clamping down on viral fake news, Facebook partners with sites like Snopes and adds new user reporting
www.niemanlab.org

Users will be able to mark stories as fake...algorithm will look at whether a large number of people are reporting a particular article, whether or not the article is going viral, and whether the article has a high rate of shares... create an algorithm-vetted set of links that then goes on to a team of researchers within Facebook... links are sent…

The real history of fake news
www.cjr.org
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Broadsides against fake news amount to a rearguard action from an industry fending off competitors who don’t play by the same rules... an independent, powerful, widely respected news media establishment is an historical anomaly... Fake news is but one symptom of that shift back to historical norms... Just as Watergate gave the media a bright stor…

Fake news is sickening. But don’t make the cure worse than the disease. - The Washington Post
www.washingtonpost.com

Asked who should tackle the problem, respondents gave about equal weight to government, tech companies such as Facebook and Google, and the public... The term “fake news” is fuzzy... disinformation, propaganda, conspiracy-mongering or ... “very biased takes on public affairs”Eli Pariser... online clearinghouse for potential solutions... All of the…

I read almost 50 articles on Fake News so you don’t have to (Topics, Dec 15; updated)
mathewlowry.myhub.ai
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A work in progress from an upcoming eponymous post. Another experiment with the enewsletter format: some initial thoughts on this seemingly intractable problem, with some of the source materials I’m studying.

'Putinites on the web' are the new 'Reds under the bed' | Coffee House
blogs.spectator.co.uk
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An MP blaming his own failings ... on evil Russians ... without a slither of evidence. Post-truth much? ... Remainers cannot accept that a majority of people are simply rationally opposed, to ... the EU.... he’s so stunned that there are people out there who think differently to him that the only way he can make sense of it is by imagining thes…

The Backfire Effect: The Psychology of Why We Have a Hard Time Changing Our Minds – Brain Pickings
www.brainpickings.org
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When someone tries to correct you... it backfires and strengthens those misconceptions ... the backfire effect makes you less skeptical of those things that allow you to continue seeing your beliefs and attitudes as true and proper... exerting effort dealing with the cognitive dissonance produced by conflicting evidence, we actually end up buildin…

'Fake news' – why people believe it and what can be done to counter it
theconversation.com
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Let’s start with a broad definition of “fake news” as information... that then proves unverifiable or materially incorrect... used to be called propaganda. And there is an extensive social science literature on propaganda... How does mainstream journalism that is also clearly politically biased – on all sides – claim the moral high ground? ... “f…

14/12/2016
How to check if you're in a news echo chamber – and what to do about it
theconversation.com
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Echo chambers aren’t just a product of the internet and social media, however, but of how those things interact with fundamental features of human nature... Understand these features of human nature and maybe we can think creatively about ways to escape them... our tendency to associate with people like us. Sociologists call this homophily.... t…

Facebook blocks links to B.S. Detector, fake news warning plugin | TechCrunch
techcrunch.com
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Not only is Facebook not providing little red warnings along with links to potentially specious news—it’s now blocking links to the plugin that did... . “It would seem I’ve caused them some embarrassment by showing them to be full of bull when it comes to their supposed inability to address fake news and they are punishing me for it.”... Update #…

Facebook is patenting a tool that could help automate removal of fake news - The Verge
www.theverge.com
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Facebook’s application for Patent 0350675: “systems and methods to identify objectionable content.” ... filed in June 2015, describes a sophisticated system for identifying inappropriate text and images and removing them from the network... improve the detection of pornography, hate speech, and bullying... much easier to identify than false news s…

How Your Brain Decides Without You - Issue 42: Fakes - Nautilus
nautil.us
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The brain ... is an “inference generating organ.” ... predictive coding, according to which perceptions are driven by your own brain and corrected by input from the world... When “the sensory information ... does not match your prediction... you either change your prediction—or you change the sensory information that you receive.” We form our bel…

Why do we fall for fake news?
theconversation.com
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fake news wouldn’t be a problem if people didn’t fall for it and share it. Unless we understand the psychology of online news consumption, we won’t be able to find a cure... online news readers don’t ... care about the importance of journalistic sourcing ... “professional gatekeeping.”... I mocked up a news site and showed four groups of partici…

Trump Supporters Are Trying to Reclaim 'Fake News'
www.theatlantic.com
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For a term that is suddenly everywhere, “fake news” is fairly slippery... government propaganda designed to look like independent journalism... any old made-up bullshit ... a hoax meant to make a larger point... only ... when it shows up on a platform like Facebook as legitimate news? What about conspiracy theorists ... satire intended to entertai…

How can we learn to reject fake news in the digital world?
theconversation.com
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What we need today is metaliteracy – an ability to make sense of the vast amounts of information in the connected world of social media... educators and policymakers must “demonstrate the link between digital literacy and citizenship.” ... Metaliterate individuals ... learn to carefully differentiate among multiple sites... question the validity o…

Unbelievable news? Read it again and you might think it's true
theconversation.com
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psychological science suggests that exposure to false news would have an impact on people’s opinions and beliefs... repeated exposure to false information can change people’s beliefs ... phenomenon is called the “illusory truth effect.”... simply repeating false information makes it seem more true... prior knowledge does not protect people from …

The post-truth world of the Trump administration is scarier than you think
www.washingtonpost.com

Scottie Nell Hughes ... drove a stake into the heart of knowable reality: “There’s no such thing, unfortunately, anymore, of facts... So, how should Trump’s statements during the campaign have been covered? Should reporters have added something like this in the second paragraph of every news story? “Trump probably didn’t mean that he would appoin…

Facebook, Twitter, and Google are still failing to curb hate speech, EU says - The Verge
www.theverge.com
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Tech companies may face new legislation after struggling to comply with voluntary code of conduct... Under a code of conduct announced in May, Facebook, Twitter, Google, and Microsoft agreed to review and respond to “the majority” of hate speech complaints within 24 hours

Google, democracy and the truth about internet search | Technology | The Guardian
www.theguardian.com
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There’s large-scale, statistically significant research into the impact of search results on political views... Google is doing a horrible, horrible job of delivering answers here. It can and should do better... people are finally saying, ‘Gee, Facebook and Google really have a lot of power’ like it’s this big revelation. And it’s like, ‘D’oh.’”…

How to engage readers with digital longform journalism
www.americanpressinstitute.org
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Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…

Disinformation Crisis
codastory.com
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Propaganda warfare is increasingly shaping narratives, policies and lives around the world.

Coda Story, focused on deep dives around single themes, is now tackling a “post-truth” Eurasia
www.niemanlab.org

We have ideas for sponsored Codas, that are of interest to specific groups.

Redesigning Waxy, 2016 edition
waxy.org
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I think Jason Kottke nailed it back in 2013...the blog died. In 2014, people will finally notice... I think they’re still worth fighting for. Ultimately, it comes down to two things: ownership and control... There’s no guarantee ... platforms will be around ... ten years from now... Here, I control my words. Nobody can shut this site down...

Fake News: Be Careful What You Wish For – Whither news? – Medium
medium.com
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Do we really want to set up Facebook or Google as censors ... to decide what is real and fake, true and false?

“No one ever corrected themselves on the basis of what we wrote”: A look at European fact-checking sites » Nieman Journalism Lab
www.niemanlab.org

a look at the growth of fact-checking sites in Europe... legacy news media remain the dominant source of political fact-checking... in Western Europe. “In the East and the South, meanwhile, the practice is less a supplement to conventional journalism than an alternative to it, based almost entirely in NGOs and alternative media outlets...

30/11/2016
Italy's Most Popular Political Party Is Leading Europe In Fake News And Kremlin Propaganda - BuzzFeed News
www.buzzfeed.com
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The Five Star Movement controls ... sprawling network of websites and social media accounts that are spreading fake news, conspiracy theories, and pro-Kremlin stories to millions... profitable sites that describe themselves as “independent news” outlets but are actually controlled by the party leadership... crossposted scores of fake stories... o…

How Le Monde is taking on fake news
digiday.com
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once a user has downloaded the extension, when they come across articles online a red flag will appear if the site or news is deemed fake, yellow if the source is unreliable or green if it’s ok... resemble a search engine that can query relevant databases to spot and provide context around false news

28/11/2016
Hoaxy: A Platform for Tracking Online Misinformation
cnets.indiana.edu

Hoaxy will allow researchers, journalists, and the general public to study the factors that affect the success and mitigation of massive digital misinformation.

Misinformation on social media: Can technology save us?
theconversation.com
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my research team’s analysis of data from Columbia University’s Emergent rumor tracker suggests that this misinformation is just as likely to go viral as reliable information... limiting news fakers’ ability to sell ads... a step in the right direction. But it will not curb abuses driven by political motives... Using BotOrNot, our colleagues found…

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