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Overview: Communications Strategy

Relevant resources

When will we get a RealClearEurope?
mashable.com
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"Readers spend a lot of time on RealClear's sites... because there's a seemingly endless amount of well-curated links to top publications writing about the big news stories of any given day... The result is a true smorgasbord of opinion, rather than a collection of links aimed at furthering a particular point of view... The expert level of curati…

Reuters & Re/code ask Commenters To Leave
www.techdirt.com
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Good overview of the year+ - long debate about comments, trolls & social media, "from the baby-and-the-bathwater dept ... This sudden disdain for traditional comments raises the question: is Facebook somehow immune to stupid comments? Is forcing all news conversation on to Facebook's terms really an improvement in meaningful dialogue?... It's lik…

A List of Goals Is Not a Strategy
hbr.org
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So how do you really create strategy, rather than end up with a hodgepodge list? By following these steps:

24/11/2014
Podcasting poised to go mainstream
www.ft.com
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(FT paywall) "Serial’s success is the most visible example of a renaissance in podcasting – a format that has been around for a decade but which has received a recent surge of interest from consumers, investors and advertisers." Massively underused medium for EU comms, IMHO. - Podcasting poised to go from niche to mainstream - FT.com

Content Curation
www.3dissue.com
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Overpriced and under-powered?

18/11/2014
The essential guide to A/B testing by @ABTasty
app.abtasty.com

"AB Tasty, the French A/B testing specialist, has published this guide for the benefit of those who are implementing A/B testing and would like to know how to conduct truly effective tests."

17/11/2014
Ending reader comments is a mistake
gigaom.com
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Interesting reaction to Reuters, who argued "Much of the well-informed and articulate discussion around news... has moved to social media and online forums... But is that enough justification for giving up comments? ... not everyone is on Twitter, and not everyone is on Facebook, and so any conversation or interaction that occurs there will be in…

Trove = algorithmic filters + human curators
gigaom.com
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"Trove wants to get to the holy grail of content by combining the power of algorithmic filtering and the abilities of human curators. So Trove allows you to follow curators and their news-feeds, but also recommends articles and topics based on what it knows about you " - Slashdot founder Rob Malda on Trove and fixing the problem with Twitter — Te…

The road to hell is paved with editorial calendars
medium.com
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"So, don't worry TOO much about your editorial calendar. The key is posting consistently (which is definitely helped by actually using one). Don't be a slave to it. If you have a great idea — run with it, and worry about cleaning up your calendar later." This is common sense, of course, but something to keep in mind when working on projects, whic…

The Job of Leadership
medium.com
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"... is to foster alignment and enthusiasm toward the right goal. I’m thinking of official leaders (and myself) when writing the above, but there are official and unofficial leaders in every organization. " Very short post, very worth reading. Sometimes the simplest insights are the most powerful. - The Job of Leadership — Inside Medium — Medium

Politico, HBR, Guardian redesigns: who wins?
digiday.com
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"Politico has redesigned its website for the first time in its seven year history, and The Guardian's U.S. recent refresh marks the first time it's redesigned almost entirely in public, with its readers' input. Here's a look at the thinking behind the redesigns, and what the publishers were able to pull off." - Politico, HBR, The Guardian: W…

10 tips for using audio in storytelling
blog.wan-ifra.org
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"The latest trend in storytelling is not driven by super-innovative technology. It requires no expensive accessories and is accessible to all ages and backgrounds. It’s called LISTENING." Gotta love an article which starts like that! Apart from the practical guidelines promised, I liked its observation "about the temporal nature of sound - unable…

When should you (not) blog?
moz.com
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"blogging is so hyped as a panacea, you'd think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold. ... you should always question anything that's touted as the right answer for everyone (and everything). So should you blog?... let's look at a few examples of w…

How To Create A Movement Within Your Organization
www.digitaltonto.com
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"movements... seem to self-organize and spread virally, as if they were LOLCats or some other digital meme. So why can’t we get our organizations to act the same way? You would think that with command and incentive structures in place, it would be easier for leaders to set a direction and get things moving, but anyone who’s run an enterprise kno…

"Character-driven, emotional stories result in better understanding"
blogs.hbr.org
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"recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors... to motivate a desire to help others, a story must first ... develop tension during the narrative... it is likely that attentive viewers/listeners will come to share the emotions of the characters in it and continue mimicking t…

What FirstFT tells us about email newsletter culture
www.themediabriefing.com

"One of the standout features of the recent resurgence of email newsletters from news outlets has been a focus on providing an aggregated experience that encompasses what other publications produce.... the idea is to pick the best and most relevant content, whether it comes from their own stable or someone else's... by producing the highest qual…

30/10/2014
Flipboard 3.0: Smarter recommendations + curated daily newsmagazine
gigaom.com
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"a lot of great content was getting lost in the shuffle, because there weren't enough discovery tools... when a user pulls up the topic picker, each choice reveals other sub-topics that might be of interest. Flipboard used to offer 30 topics, but now it offers a total of 34,000 ... it's deep topic analysis - we use it to surface what other p…

30/10/2014
The Complex Role of a Modern Intranet Manager
www.thoughtfarmer.com
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"Traditional intranets required someone at the helm with a broad perspective and variety of skills. Newer social intranets, with their greater ability to influence company culture and productivity, have only added to the pile of needed skills. In this article we explain what the core skills are for successful intranet managers, common gaps in exp…

Break away from articles - invent new story forms!
www.americanpressinstitute.org
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" the basic news story was invented in a different time –when story telling was limited by platform — and it has inherent limitations that you can overcome when trying to tell stories digitally." Don't just assume that what you should be doing is creating 'articles'. Some really useful tricks to free your mind when developing a content strategy h…

Cornerstone of a Smart Content Strategy
www.copyblogger.com
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"we are kicking off the relaunch of The Lede with a three-part series on content strategy... we begin with an element of content strategy that often gets overlooked … but that is crucial to understanding your audience intimately enough to influence it." Hint: it's AUDIENCE. And it's a podcast, so grab it and give it a listen tomorrow morning on y…

How Facebook changes how users consume journalism
www.nytimes.com
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"Facebook say that the more time users spend at its site, the more likely there will be a robust exchange of diverse viewpoints and ideas shared online. Others fear that users will create their own echo chambers, and filter out coverage they do not agree with. ... [that] “is when you get conspiracy theories.” - How Facebook Is Changing the Way It…

27/10/2014
Dim Future for Mobile Apps
www.businessinsider.com
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Nothing here about geolocation, augmented reality ... but good points anyway. Via @nosemonkey ""In a world where notifications are full experiences in and of themselves, the screen of app icons makes less and less sense... Why open the Facebook app when you can get the content as a notification and take action... right there at the notification o…

Working with Subject-Matter Experts
alistapart.com
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"The time had come for The Big Departmental Website Redesign, and my content strategist heart was all aflutter." - The Specialized Web: Working with Subject-Matter Experts · An A List Apart Article

Participation Success Factors: a quick followup
mathewlowry.myhub.ai
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What happened when 60 odd people had a go at the Participation mindmap?

3 simple cardinal rules of being an ethical aggregator
www.cjr.org
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"There are three simple cardinal rules of being an ethical aggregator:" ... and because I'm following them, please click on the link below to discover what they are. - We're all aggregators now : Columbia Journalism Review

15/10/2014
Facebook isn’t your enemy, but it’s not your friend either
gigaom.com
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"trying to game the algorithm doesn’t work, and that the only real secret to getting lots of interaction from Facebook for your content is to create and post great content (this was always Google’s argument as well). But what is great content? ... is it clickbait that drives people to share, or is it in-depth analysis of important topics?... by g…

New York Times's "Watching" homepage feature
www.niemanlab.org

Interesting bet on curation: "“Watching” ... aggregates breaking news updates from the Times and across the web 24 hours a day... a cross between a constantly updating wire feed and an in-house Twitter stream of stories Times staffers are keeping an eye on... a carefully filtered window into rest of the world of news, all with the NYT stamp of ap…

13/10/2014
News startup's online community
www.cjr.org
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"Staff also emphasizes building relationships between readers and journalists... strengthen reader engagement by making writers, experts in their field, more visible to build a closer relationship between them and readers, and by encouraging readers to contribute with insights. (At De Correspondent, subscribers are “members” while comments are ref…

07/10/2014
Civility at scale by Quora
gigaom.com
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""How to stop trolling online?” is the question of the moment. From [Quora's] inception, its efforts have been geared towards “making quality scale,” ... also meant keep making the application a safe place for users to write... It has introduced a new anti-harassment feature, where users are prompted to flag any comment or post ... Quora moderat…

30/09/2014
Ello Is a Wake-Up Call for Social Media Marketing
blogs.hbr.org
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Just substitute 'governments' for 'businesses' and 'brands', 'citizens' for 'customers', and 'policy' for 'product' in this excellent HBR post: "Businesses need to take Ello and its manifesto as a wake-up call to rethink the way they use social networks to reach customers... That means stepping back from the relentless quest for followers, click…

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