"Since most issues are, by their nature, unexpected, how do you make sure you'll be able to deal with them quickly and effectively? Ideally, you need an issue resolution process in place before you start your project – to make sure that you stay on schedule, and meet your objectives."
"But if these practical tips don't help, remember that overload is a matter of perspective. We could also say when we walk out the front door of where we live, 'Oh my gosh, there's so many blades of grass, I have lawn overload ... [but] Are these things really flying at us, or are we not making the choices we need to make?""
"I challenge myself to answer the following questions in everything I read: - Has this taught me anything new and valuable? (If not, move on quickly) - How can I apply insights from this article today? (Wait and I’ll forget) - When have I applied the ideas from this post? Where have I not, but could have? (What was the difference?)"
You have absolutely no time. Yet your boss is asking you to stay on top of all things social media-related. And, you need more information to do your job more effectively–and efficiently. And you want to stay smarter about industry trends. ... In my presentation, I lay out 8 strategies for staying up-to-date on all the changes, new products/tools …
"Trello is a to-do list manager and project management webapp that’s based on the metaphor of index cards pinned to a board. The cards each flip over, giving you a workspace where you can discuss the task, create smaller checklists, assign responsibility, or add other notes. To change the status of a task, move it to a different list on your board…
"Illustrator Steve Lowtwait and writer Michael Smith are telling a fictional story through social media that's centered around a protagonist called "Hawk Funn." They have set up real social profiles on Facebook and Twitter for fictional characters in the story, and they post about the characters' lives just like real people would. If you follow Ha…
Good questions on content strategy: "Is a content strategist someone who is a master of the English language, someone who can spin snappy marketing content into a flexible web design that responds to the screen real estate and capabilities of a mobile device? Or, is a content strategist someone who examines your current content lifecycle in an a…
"and the idea was to get academic expertise and research into the broader public conversation."
Worth a read, food for thought: "But while we love reading up on how these leaders turned the tide in their industry or organization, recent research suggests that most creative people aren't given the opportunity to lead. We love stories of creative people; we just don't want to be led by them."
Some good advice in reaction to Tom Forenski's "Did Google just kille PR" meme ... "Google did NOT kill PR. Maybe they are at war with SEO companies, they are perhaps at war with bad PR companies, too. Good agencies do not feel the need to keyword stuff press releases. Good “content” strategies do not need the filler content of keyword stuffed pr…
Too many priceless lines in here to quote individually! QI - Euro Myths
A great example of using a photogallery to answer questions with pictures.
"Content marketing is the art and science of using text and visual content to promote your business without being overtly sales-oriented. Content marketing can be in the form of articles, blog posts, white papers or eBooks as well as visual and audio content like videos, Google+ hangouts and podcasts. In contrast to newspaper writing, which repo…
"When a crisis like this happens, and you’re in the wrong, the mob is in charge of your brand. " - good advice for handling a crisis, and good techniques for monitoring sentiment
we are headed into the fourth phase of social media... will see streams become primary design elements of operating systems for computing and mobile devices... all media types will be resolved in place, in the stream
Have you read a great investigative story lately? Anyone can pitch a story, video, graphic or other news link by Tweeting us with #MuckReads
God this applies: the unimportance of almost everything you do.
Next time you prepare your design brief, please watch this first:“What if there were no stop signs, and a major corporation was charged with inventing one? They’d brief their agency and let them do it. Sorta. Welcome to corporate creativity, where groupthink and endless revisions help good ideas get executed.”
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