Overview: Content Strategy

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Media Cloud... is an open source, open data platform that allows researchers to answer complex quantitative and qualitative questions about the content of online media... by collecting and analyzing the news stream of tens of thousands of online sources.... academic researchers, journalism critics, policy advocates, media scholars, and others c…

... it’s fantastic... there is a lot to nitpick, but it is fantastic from a strategic perspective.... Twitter just reinvented the newspaper. It’s not just any newspaper though — it has the potential to be the best newspaper in the world... imagine a tweet-based newspaper drawn not only from the best sources in a mobile-friendly format, but one …

“moments” are mini news digests of tweets across a range of topics... with splashy full-screen photos and videos. Each individual moment is made up of about 10 tweets... allows users to follow stories they’re interested in for a limited period of time... clearly targeted at curious or casual users... a “catch-me-up” type of news digest, using t…

Moments surface the best of what’s happening on Twitter... What you see on Twitter is what’s happening in the world. What follows are the standards and guidelines for creating Moments that we as a Twitter curation team follow. - Twitter Moments: Content Guidelines | About

Moments helps you find the best of Twitter as easily as tapping an icon – regardless of who you follow. Just visit the new tab called Moments, where you will discover stories unfolding on Twitter. - Moments, the best of Twitter in an instant | Twitter Blogs

Lifestream unified our digital life: Each new document, email, bookmark or video became a bead threaded onto a single wire in the Cloud, in order of arrival...Whenever you add a bead to the lifestream, you specify who may see it... Your future home page is a bouquet of your favorite streams ... News streams blended with shopping streams, blogs,…

Yes, I’m now curating news about news curation

A redesign of its blog-like Notes tool, which lets you post longer updates with photos to your friends, is now rolling out... the first time Notes has been updated in years. It now has a design that will look familiar to anyone who has ever read a post on Medium, - Facebook begins rolling out Medium-like redesign of Notes | The Verge

an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by your friends... a very efficient way to use the curation you’ve already done of your Twitter followers to curate news... what we’re not doing is semantic analysis, and scanning keywords in articles. Nor are we using human editors ... If …

The publisher is uniting its existing content marketing packages and launching a sponsored content offering “paid posts,” under a newly branded unit, FT Squared, dedicated to these kinds of advertiser partnerships. - The Financial Times readies paid posts for advertisers - Digiday

political polarisation creates groupthink creates more polarisation, which prevents ideas from circulating and developing.... Pumping resources into ensuring one side of US politics is overrepresented on Medium is bad for US politics, and bad for Medium - In response to Influencer Outreach: Progressive Politics (job ad on Medium)

Here’s how BuzzFeed, The Economist, The New York Times, Quartz, Vox, and Yahoo News slim down a day’s worth of news into manageable forms. Every day, readers are faced with a firehose of news online. News organizations realize this, and they’re trying a bunch of different ways to make the news more manageable — creating chatty summaries of thei…

News isn’t just a product, it’s a community... How do you start a river, from a content point of view? It’s just a list of feeds. You can add to the list, or remove from the list. You’re the curator, though you’re not just curating stories, you’re curating flows. - Dave Winer: Here’s why every news organization should have a river » Nieman …

Every news organization, or company with a community should be running a river.

"It's a discussion that's been running for a long time, but has kicked into overdrive because of Apple's release of a new operating system for iPhones and the launch of new services like Facebook Instant Articles and Apple News. And it's something you'll be hearing more and more about if you read things online..." Good observation: "if content …

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

In 2009 some folks said Twitter would kill blogging. Six years later, longform is flourishing.... What caused this resurgence of writing?... Getting Smart frames and manages thought leadership campaigns. These transmedia initiatives start as a blog series across three or four platforms... amplified by podcasts, infographics and social media; su…

podcast listening is generally done via your earbuds or in the confined space of the car. There’s nothing more intimate than having another human being speak directly to you. - Seven secrets of podcasting success — Medium

to boost donations and promote their brands... organizations to sensationalize their coverage, which can, in turn, distort public perceptions about the nature of social problems... The NGO sector includes organizations with annual budgets that rival those of small countries, yet many operate with minimal oversight. News organizations can help a…

The visuals team ... the product of merging two groups: the news applications team, who served as NPR’s graphics and data desks, and the multimedia team, who made and edited pictures and video... The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy... Pictu…

An open app platform will let digital news publishers play with the big guys... Siri was also shown answering basic news and information questions while you watch... imagine uses for breaking news and other journalistic purposes. - Apple announces an app platform for Apple TV, potentially big for news outlets investing in video » Nieman Jour…

Apple TV isn’t the TV-killer ... but it does create a significant opportunity for digital publishers and video companies... a built-in App Store, which for the first time will enable third-party developers to build apps for the platform — an important milestone for Apple and potentially the future of video. - The new Apple TV is great for We…

readers finished 94% of the longform pieces they started... with much faster download speeds and the advent of the tablet’s “lean back” reading experience, journalism has seen a rise in “longform” ventures... analytics offer an incomplete picture of reader behavior, and little real insight into how readers engage. Page views, entrances, ti…

Storytelling at its finest... should evoke a visceral reaction in its audience. There's something to be said about inviting that audience to participate in a story ...the options for how to do so are infinite... Here, we explore some great examples of interactive and crowd-sourced storytelling at its finest. - Crowd-sourced storytelling: How…

it’s been recommended over 6,500 times... the problem is this: the article is… crushingly insubstantial... there are dozens of similar pieces churning around Medium at any time: how to listicles, life-hack guides, autodidactic treatises on ‘personal growth’ etc etc... in the spirit of “if you can’t beat them join them”, here is my hastily co…

At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting. - 23 Tools and Resources to Create Images for Social …

In this class, we uncover the narrative structures and strategies used by social change practitioners and entrepreneurs for building community and inspiring action... a workshop for makers and social entrepreneurs ... storytelling to transform themselves, their teams, and their broader communities. - Transformative Storytelling — Foossa Files …

Thinking of pursuing your next idea? Read this definitive guide first... a Minimal Viable Product (MVP) is all about verifying the fact that there is a market where your potential company can call home and bring in paying customers. It’s about finding your early adopters and seeing exactly they are willing to pay for.... [but] an entreprene…

- How They Did It: Part II — Medium