Curated Resource ( ? )

Research posts on Bluesky are more original — and get better engagement

my notes ( ? )

"Bluesky posts about science garner more likes and reposts than similar ones on X... according to the first large-scale analysis of science content on Bluesky... suggest Bluesky users engage with posts more than do users of X... The results were posted as a preprint on arXiv last month and have not been peer reviewed."

  • "Interactions on Bluesky were an order of magnitude higher than on X", particularly quotes and replies, "nearly two orders of magnitude"
  • the posts were usually deeper:
    • "nearly half of Bluesky posts summarized academic articles ... only 6.3% simply mentioned the article name"
    • in a 2018 study, "92% of original X posts about life and earth sciences and 17% of those in engineering and physical sciences referred to little more than the study title"
  • "research content on Bluesky is more original... While X has primarily served as a dissemination tool, Bluesky may support a more interpretive, reflective mode of science communication.”

Read the Full Post

The above notes were curated from the full post www.nature.com/articles/d41586-025-02741-1.

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See also: Bluesky and the ATmosphere , Fediverse , Content Creation & Marketing , Communications Tactics , Science&Technology

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