Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
hbr.org
"Unfortunately, too many managers don't adequately follow through and thereby squander the important time they've invested in coaching. You can make the process more effective by adopting these practices after every session." - Your Coaching Is Only as Good as Your Follow-Up Skills - HBR
medium.com
A great riposte to Joe Keohane’s "In Praise of Meaningless Work", which descried "meaning-mongering as the new greenwashing". "The problem isn’t that corporate leaders are talking about meaning too much. It’s that they aren’t taking it seriously enough.... It should come as no surprise that the corporate machines that are populated by such inter…
knowledge.wharton.upenn.edu
"Advancement in digital technologies has disrupted everything, including leadership styles ... Employees want more ownership rather than to follow instruction; customers want to participate in the marketing and development process; and leaders are finding that open and agile organizations are able to maneuver more effectively ..." Not just platit…
hbr.org
A timely and interesting article... "Gossip is an effective way of achieving these goals in an unhealthy social system. People engage in gossip when they lack trust or efficacy. We become consumers of gossip when we don’t trust formal channels... We become purveyors of it when we feel we can’t raise sensitive issues more directly... The problem w…
www.digitaltonto.com
"research into network science has begun to shed light on how synchronization happens and how we can make our enterprises function more effectively.... Great overview. Of particular interest to I-Labs: - "research helps explain why it is so hard for enterprises to adapt to new challenges... leaders need to treat new initiatives not as mere organi…
medium.com
"... is to foster alignment and enthusiasm toward the right goal. I’m thinking of official leaders (and myself) when writing the above, but there are official and unofficial leaders in every organization. " Very short post, very worth reading. Sometimes the simplest insights are the most powerful. - The Job of Leadership — Inside Medium — Medium
blogs.hbr.org
"calling people out.. comes from a place of ego or reaction. The intent ... is to make the other person wrong... of making them lose face. The tone is adversarial... the burden of change is on the other person... Calling people forth, in contrast, comes from a place of service and an open heart. ... It feels more like coaching than scolding." - …
www.inma.org
While aimed at news organisation leaders, a lot of these insights apply to any organisation in the content creation business today: "When your mother lectured you that “actions speak louder than words,” she was giving important advice for culture change... if the leaders aren’t setting an example of change, don’t be surprised if change is slow or…
medium.com
"this is the eternal founder dilemma — which hats do you wear, which ones do you give to others, which ones do you forget about? all in less time than you need, while your hair is on fire & your house is burning down. Choose. but there’s one job you can’t hand off to anyone else: setting the vision and inspiring your team. that job is yours & you…
www.psychologytoday.com
Worth a read, food for thought: "But while we love reading up on how these leaders turned the tide in their industry or organization, recent research suggests that most creative people aren't given the opportunity to lead. We love stories of creative people; we just don't want to be led by them."