Which metrics matter?

There'll be different answers from different organisations, but most of the time it is, but shouldn't be, 'reach' (pageviews, shares, etc.). Lot of useful thoughts and links here: "Sites like Upworthy ... choose to focus on metrics that measure something approaching “engagement” — so not only whether a page was loaded but how long the reader spent, whether they were a returning visitor, and so on. Upworthy’s version of this is called “attention minutes” ... Chartbeat calls it “engaged time.”" - We are drowning in data about readers and attention, but which metrics really matter? You won’t like the answer — Tech News and Analysis