Curated Resource ( ? )
How To: Content Marketing
Curated:
31/03/2014 from
www.digitaltonto.com/2014/how-to-do-brand-publishing-right/
my notes ( ? )
Maybe the EC should focus on being useful online, rather than being trendy on Facebook?
From the ever-good Digital Tonto:
"Brands need to become publishers [who] begin with an editorial mission ... [so] stop thinking about content and start thinking about what you have to offer the world ... stop thinking about promoting and start thinking in terms of delivering a meaningful value exchange.... build positive, meaningful experiences, not clever taglines.... and deliver value instead of thinly concealed sales pitches."
- How To Do Content Marketing Right | Digital Tonto
Read the Full Post
The above notes were curated from the full post www.digitaltonto.com/2014/how-to-do-brand-publishing-right/.Related reading
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