Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.otherlife.co
"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…
prospect.org
Uber gets an $82 billion valuation for a low-margin taxi business it has never made a dime on... WeWork implodes after the slightest scrutiny ... that’s the bullshit economy... fraudulent advertising metrics and fake numbers ... to siphon cash through Facebook and Google’s ... counterfeit goods pass through Amazon... a financial crisis based on bu…
papers.ssrn.com
we investigate the cognitive psychological profile of individuals who fall prey to fake news. We find a consistent positive correlation between the propensity to think analytically – as measured by the Cognitive Reflection Test (CRT) – and the ability to differentiate fake news from real news ... suggests that factors that undermine the legitimac…
www.bloomberg.com
the knowledge illusion is a common form of human fallibility, but Trump takes it to an exceptional degree... When asked to explain something, he changes the subject, his confidence in his knowledge unwavering... reflectivity... whether people are likely to be highly deluded about their own knowledge... Low scores on the reflectivity test correlat…
medium.com
Trump is what happens when social media becomes the platform for discourse.
qz.com
people today are inundated with more bullshit now than ever before... We presented approximately 800 participants across four studies with statements ranging from the mundane to the meaningful. We included some bullshit too... People who were more religious, more likely to believe in the paranormal, and more accepting of alternative medicine were…