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Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Writing with a Nemesis: Using ChatGPT to Strengthen Your Arguments
thebootstrappedfounder.com
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ChatGPT can be "a highly capable writing partner that never sleeps ... [if you] treat it like an editor, a proofreader, and a disgruntled reader... make it an enemy of my text and let it attack it as vigorously as possible."personal devil's advocate: ask it "to list the top three arguments that someone opposed to my thinking wo…

04/05/2023
How I Built WritingGPT, a Fully Automated AI Writing Team
medium.com
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WritingGPT is an AutoGPT that "simulates an entire writing team, crafting high-quality blog posts [with] only a prompt and a target keyword... articles that provide genuine insights — and that rank on Google.""AutoGPTs are AIs talking to AIs... the output of one AI system as the input for another... chain together multiple AIs, enha…

ColaMailer agent
github.com

A LangChain agent that:Asks what you are selling (powered by GPT-4)Conducts research on your prospect (via Google)Crafts an email (using GPT-4)Sends it (via Zapier)Using 42 lines of code.

24/04/2023
Superhuman: What can AI do in 30 minutes?
www.oneusefulthing.org
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"The project: to market the launch a new educational game... in 30 minutes it: did market research, created a positioning document, wrote an email campaign, created a website, created a logo and “hero shot” graphic, made a social media campaign for multiple platforms, and scripted and created a video".Key prompts, first with Bing, as it&…

16/04/2023
ChatGPT Is a Blurry JPEG of the Web
www.newyorker.com

Interesting, illuminating (but contested) metaphor for thinking about LLMs from one of my favourite authors, Ted Chiang:"Think of ChatGPT as a blurry jpeg of all the text on the Web. It retains much of the information... but, if you’re looking for an exact sequence of bits, you won’t find it; all you will ever get is an approximation... nonse…

The Expanding Dark Forest and Generative AI
maggieappleton.com
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Starts with articulating I've been meaning to write for many years about the oncoming AI-driven content flood: "The dark forest theory of the web: ... life-like but life-less state of being online... overrun with bots, advertisers, trolls, data scrapers, clickbait... algorithmically manipulated junk... eerily devoid of human life ... liv…

Who’s doomed, according to ChatGPT
mathewlowry.medium.com
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"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…

The Mechanical Professor
oneusefulthing.substack.com
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ChatGPT... is going to change our world much sooner than we expect, and much more drastically

Pro-Trump Telegram channel preserved by researchers studying hate speech captures planning for January 6
techpolicy.press
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German researchers studying "computational linguistics, hateful and oppressive speech and how social media exacerbates it studied ... five years of discussion between [Trump] supporters on Telegram, tracking how participants “gradually went from discussing governmental overthrow as a theoretical possibility to planning the January 6, 2021 Cap…

Facebook Algorithm Promoted Posts Supporting Myanmar’s Military
time.com
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Facebook’s own recommendation algorithms have been inviting users to like pages that share pro-military propaganda that violates the platform’s rules... in 2018 the social media company admitted it could have done more to prevent incitement of violence in the run-up to a military campaign against the Rohingya Muslim minority ...hired more than 100…

Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
www.buzzfeednews.com
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for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

Publishers that closed their comments sections made a colossal mistake | What’s New in Publishing | Digital Publishing News
whatsnewinpublishing.com
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Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what they …

Are you fluent in AI?
www.niemanlab.org

Reuters designed a social monitoring tool, the Reuters News Tracer, which can identify events that are breaking on Twitter, analyzing millions of tweets with almost 80 percent accuracy.

20/12/2017
IBM Watson Analytics for Social Media
www.ibm.com

guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or …

27/03/2017
Public Service Bots Should Support the Open Web
chatbotsmagazine.com
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3rd of my posts for Chatbots Magazine: Chatbots allow governments and other public bodies to provide citizens highly customised content and services. And invade their privacy. Citizens deserve better choices. 

Machine learning can fix Twitter, Facebook, and maybe even America
techcrunch.com
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Perfectly open communities always go sour. You need filters. Every functional community has them. And that’s where machine learning comes in... If you can detect trolls, you can protect the people they’re trolling by muting or putting a warning over the trolls’ posts... Twitter... already have a way of screening out porn. Why don’t they do the sam…

5 Big Tech Trends That Will Make This Election Look Tame
singularityhub.com

If you think this election is insane, wait until 2020... technologies like AI, machine learning, sensors and networks will accelerate. Political campaigns get ... so personalized that they are scary in their accuracy and timeliness. The single most important factor influencing your voting decision is your social network… so you can bet that politi…

The Backlash edition: Slack, Bots & Content Marketing (Top3ics , 27 April)
mathewlowry.myhub.ai
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bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.

Social media, identity politics & AI (Top3ics, Jan 17)
mathewlowry.myhub.ai

In which I studiously avoid curating anything about 2016 or David Bowie.

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