At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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One of my favourite writers/thinkers on all things digital future is "finally, definitely, fully leaving X, and probably all social media..."
"social and psychological forces that make people prone to sharing and believing misinformation ... are on the rise" - not so much created by bad actors, but exploited by them. Why?“cognitive and memory limitations, directional motivations to defend or support some group identity or existing belief, and messages from other people and pol…
For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it...If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less democ…
For those who have grown up with social media... childhood, an era that was fruitfully mysterious for the rest of us, is surprisingly accessible. ... this is certain to have some kind of profound effect on the development of identity... children and teen-agers have gained a level of control that they didn’t have before... Humans have always tried …
The systems in the brain that light up when we access our beliefs are the same systems that help us understand stories... the same brain systems involved when people think about who they are and about the beliefs that are most important to them... the default mode network, a set of interconnected areas of the brain associated with identity and sel…
political scientist Lilliana Mason ... new book, Uncivil Agreement ... we actually agree about most things... “our conflicts are over who we think we are, rather than reasoned differences of opinion... Our opinions can be very fluid... if we wanted to come to a compromise we could, if there were not these pesky identities in the way... we disagree…
it just felt like the conversations that we were having subsequently were actually pretty shallow and actually pretty useless, because we were talking over each other because everybody meant different things... we can only really start talking about interventions if we understand what we’re talking about... I say, “Please don’t use the term.” “Yea…
In the United States... the chances that two people visiting the same news site have different political views is about 45 percent... the internet is far closer to perfect desegregation than perfect segregation... you are more likely to come across someone with opposing views online than you are offline... a surprising amount of the information …
if you’re having a conversation with your friend, @person@custom.website, and another user from custom.website wants to chime in, they will be invisible.... how does one end up on this blacklist? ... mastodon.social’s community policy:... your social graph is not portable between platforms ... first principle of a workable, future-proof social ne…
when I saw the potential of the Internet, I thought it would be solved. The web would allow us to come together, not just across the world, but across the park, across racial lines, across our many divides... everything turned upside down. The open communication network we thought we were building turned into a hunting ground for trolls and spamme…
a research paper ... found depressing proof that the web is fuelling segregation.... matched the attitudes of those who did and did not have broadband with data on partisan hostility... Greater use of the web ensured that an admirer of Jon Stewart would think that conservatives were not just mistaken but stupid, or a viewer of Fox News would wor…
In which I studiously avoid curating anything about 2016 or David Bowie.
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