At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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I do like a challenge."We live in the most distracted time in human history. Can we reclaim our attention spans?... A new book by the British journalist Johann Hari, called Stolen Focus, takes a close look at what’s happening — and what’s happened — to our collective attention... we’re all becoming lost in our own lives, which feel more and …
This article absolutely nails why I can't stand LinkedIn anymore, describing the site as completely performative, and the "LinkedIn newsfeed ... as a vast wasteland... almost entirely filled with marketing gurus, salespeople talking sales, and recruiters and “career coaches” offering the same job search tips over and over".Why? Beca…
Technology is hijacking our minds and society.... we are advancing thoughtful solutions to change the system... Try these simple changes to live more intentionally with your devices.
When in doubt, blame the robots. Facebook ... has proposed a familiar solution: f the algorithm has failed, let’s just build a better algorithm.... the focus on the software misses the point ... the Internet has failed as a public forum.... Perhaps we wouldn’t still be defending this failed experiment if it wasn’t so stunningly profitable... highl…
Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…
Social and mobile have fundamentally altered attention. Platforms for self-expression and communication are the largest and most important media companies of the millennial age, dominating share of attention and engagement for young people. And the behavior of the young is predictive of the future. - May I Have Your Attention, Please? — Medium
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