How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Those who've read Doctorow's books and blogs on the collective action problem stopping people leave the established social media walled gardens may not find anything new, except for the quite brilliant link he makes with "the 1971 film adaptation of Fiddler on the Roof ... the Anatevkans can’t just pack up and leave: they are being …
I do like a challenge."We live in the most distracted time in human history. Can we reclaim our attention spans?... A new book by the British journalist Johann Hari, called Stolen Focus, takes a close look at what’s happening — and what’s happened — to our collective attention... we’re all becoming lost in our own lives, which feel more and …
Fascinating longread: "inside story of how the W3C ... became a key battleground in the global fight for web privacy", covering:how a few companies (browser engineers) traditionally dominate W3C (pre-vote) conversations,new & disruptive entrants to W3C working groups fighting to save existing ad-tech models following Google's la…
“This hearing has made one fact clear to me. These companies as they exist today have monopoly power. Some need to be broken up. All need to be properly regulated ... their control of the marketplace allows them to do whatever it takes to crush independent business and expand their own power. This must end.”
Amazon is accused of abusing its role as both a retailer and a platform hosting third-party sellers ... Apple ... unfairly using ... App Store to block rivals and to force apps to pay high commissions.... Facebook has a monopoly in social networking... Google... multiple antitrust allegations ... dominance in online advertising, search and smartph…
proposal ... for a U.S. government agency to regulate online speech... on all social media.... fails to make the case... the idea that a government agency would necessarily do better is naive... think about exactly who would appoint that agency’s leader, and to what political ends they might seek to put it...
Facebook deliberately broke privacy and competition law and should urgently be subject to statutory regulation, according to a devastating parliamentary report...The Cambridge Analytica scandal was facilitated by Facebook’s policies
In all the urgent debate about regulating, investigating, and even breaking up internet companies, we have lost sight of the problem we are trying to confront: not technology but instead human behaviour on it... in their search for someone to blame, government outsource fault and responsibility, egged on by media (whose schadenfreude constitutes …
the next iteration of technology applied to politics will be a huge leap forward with a greater ability to target people... address each of the 156 million of registered voters on the US with personalized messages.... a falsehood delivered in a personalized way is likely to be more efficient but less visible than a blatant lie put on Twitter; it w…
The episode fits an established pattern of sloppiness towards privacy, tolerance of inaccuracy and reluctance to admit mistakes... the chances of a regulatory backlash are growing... Facebook needs a full, independent examination of its approach to content, privacy and data... role in the 2016 election and the Brexit referendum... Facebook and o…
Over the coming years, we’ll see the BBC develop and roll-out more and more machine learning algorithms for storing, retrieving, tagging and possibly even creating content.... What if we lock our audiences in to what they just want to hear, never challenging them? ... Should the algorithms we use be open to public scrutiny?... inform our own thin…
Aggregation Theory describes how platforms (i.e. aggregators) come to dominate the industries in which they compete in a systematic and predictable way.... how value has shifted away from companies that control the distribution of scarce resources to those that control demand for abundant ones; the purpose of this article is to catalog exactly wha…
“We wanted democracy... but got mobocracy.”... Bots generated one out of every five political messages posted on Twitter in America’s presidential campaign last year... “we need to reform our attention economy.”... groups which had mostly been excluded from the mainstream media... developed the dark arts they would use to further their agendas..…
Facebook’s reputation for neutrality took a major hit...not all of the examples cited by the employee indicate journalistic malpractice. Curators were told to not “trend” a story if only Newsmax or Breitbart... reported it. This is just good editorial guidance: Breitbart and Newsmax have a reputation for playing fast and loose with xenophobia and …
The European Political Strategy Centre gathered a select group of leading international academics to provide input to the ongoing public consultation on a regulatory environment for online platforms.
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