How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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novelty and newness of these teams has worn off... growing acceptance ... that these teams are useful tool in driving new practices ... Less clear... is whether these units can enable the deeper digital transformation... ~ two key pieces of the puzzle: ... creating common platforms to power governments services is key to digital transformation o…
In response to "The Tyranny of Agile"... Don’t get me wrong — in theory it sounds great to release half-checked, bug-ridden websites for your users to check in the name of agile... But websites delivering actual governmental services really badly IRL can ruin people’s lives...
your market of digital narcissists is only going to become more elusive... Micro-moments happen when a customer demonstrates intent by reaching for his or her phone to act on a need in real time. They unfold through a variety of common "I want" scenarios that help people take steps or make decisions as to what to buy, do, know, etc... The third w…
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