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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Integrate podcasts into your second brain with speech-to-text
mathewlowry.medium.com
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A short experiment on getting the most out of podcasts by using speech-to-text engines to create rtanscripts. TL:DR:Welder’s excellent and free; Otter.ai’s got some amazing features, but it’s pricey; just forget Google.

Roaming through contexts with Roam: How I use it - strategic structures
www.strategicstructures.com
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A "How I use it" from Ivo. "Roam changed the game [by] ... treating the data as a graph ... [and] allowing blocks to quickly be nested, referred to, embedded, created from a piece of text in a block, appear in the sidebar, being searched and queried".Ivo developed a way of ontologising his Roam graph: "In the context of a…

Personal Knowledge Management is Bullshit
www.otherlife.co
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"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…

Peripheral vision | A reading inbox to capture possibly-useful references | Beware automatic import into the reading inbox
notes.andymatuschak.org

Interesting colection of notes from Andy Matuschak:Peripheral vision: "My physical workspace is full of subtle cues... together give me a kind of “peripheral vision”: when I’m doing one thing, it’s easy for me to fluidly notice other nearby things... Software systems, by contrast, often lack this kind of peripheral vision.". I started he…

morning writing practice | daily routine | Daily log | Note Taxonomy
notes.andymatuschak.org

Andy Matuschak's daily routine and content strategy appear similar, but much more complex, than my own. It starts with something we share: "When my days don’t go well, it’s often because something derailed me in the morning, and I never really got back on track", and manages his day so that he spends the first two hours of the day f…

Post-Alpha Feature: Simplifying Zettelkasten by working out loud
mathewlowry.medium.com
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What did I learn about learning as I explored using Zettelkasten idea and knowledge management to write five newsletters about disinformation in the 2020 US elections?

How To Take Smart Notes: 10 Principles to Revolutionize Your Note-Taking and Writing - Forte Labs
fortelabs.co
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Books on note-taking... always too vague and boring, full of platitudes ... never an overarching system for turning notes into concrete results ... [but]How To Take Smart Notes ... is by far the most impactful and profound book I’ve ever read on the subject... most books are a few morsels of real insight wrapped in... fluff... I systematically unr…

Powerful analog method to increase productivity
www.fastcompany.com

Zettelkasten—German for “slip box.” Luhmann claimed that his Zettelkasten became a conversational partner, constantly challenging him and prodding him on to greater productivity... original system ... numbered index cards... contained a single and complete idea ... “atomicity”... as short as a simple sentence... had to fit into ... half-sheet of …

Integrating Zettelkasten Pages into MyHub.ai
medium.com
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I needed to review everything I had ever Hubbed relevant to surveillance capitalism, polarisation, social media and society... As I cast around for something interesting to say, I realised a MyHub.ai Service Page could help organise and clarify my thoughts: I would use it to create a Zettelkasten Permanent Note...While not a blog post, it is defin…

Praxis is Joining the Everything Bundle - Forte Labs
fortelabs.co

make every minute you spend consuming information much, much more valuable... much ... online content ... awful. Driven by clickbait, optimized for maximum distraction... lowest common denominator, it only added to people’s confusion ... in ... productivity, performance, and personal effectiveness... lots of gems ... buried beneath an avalanche of…

Why We Keep Digging When We're Stuck In A Hole : NPR
www.npr.org
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when something important is missing in your life, your brain can only seem to focus on that missing thing... scarcity... leads you to take certain behaviors that in the short term help... in the long term only make matters worse... robs people of insight... in a hole, we sometimes dig ourselves even deeper...human brain is wired to respond to scar…

Planned: supporting your personal productivity
mathewlowry.myhub.ai
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Behind the scenes, your Hub will help you extract the most value from the best content, rather than being drowned in a firehose of meh.

Progressive Summarization: A Practical Technique for Designing Discoverable Notes | Praxis
praxis.fortelabs.co
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The challenge of knowledge is not acquiring it... The challenge is knowing which knowledge is worth acquiring. And then building a system to forward bits of it through time, to the future ... challenge where it is most ... needed...when you’re applying that knowledge directly to a real-world challenge, you won’t have to worry about memorizing it..…

The Secret Power of ‘Read It Later’ Apps | Praxis
praxis.fortelabs.co
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the same person who spends 127 hours per year on Instagram... has “no time” for reading... the ability to read is becoming a source of competitive advantage... the physical, emotional, attentional, and mental capability to sit quietly and direct focused attention for sustained periods of time...terms ADD and ADHD are falling out of use ... the ent…

One notebook could replace all the productivity apps that have failed you | Popular Science
www.popsci.com

Decades of studies have demonstrated a positive correlation between writing (particularly journaling) and health.... lower blood pressure, improved immune function, and fewer visits to the doctor... better relationships, improved memory, and more success at work... therapists often use journaling to get their patients to better understand how part…

Why We Forget Most of the Books We Read - The Atlantic
www.theatlantic.com
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The “forgetting curve,” ... is steepest during the first 24 hours after you learn something... unless you review the material, much of it slips down the drain ... leaving you with a fraction of what you took in... those who binge-watched TV shows forgot the content of them much more quickly than people who watched one episode a week... most common…

Listen & Learn: how to absorb podcast knowledge
medium.com
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This is a heavily updated repost of my latest Top3ics newsletter. It’s not a copy/paste repost, because Before you Repost it, ReThink It.

Listen & Learn: how to absorb podcast knowledge (Top3Pods, September 2017)
mathewlowry.myhub.ai

This edition focuses on getting the most out of podcasts and so includes a new tweak to my personal content strategy.

Why you need a Personal Content Strategy
medium.com
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Whether you read, curate or create, you need to manage the content that matters to you if you want to extract maximum benefit from it.

Psychology: One topic, three angles (Top3ics, Feb 2)
mathewlowry.myhub.ai
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Yet another variation on the Top3ics format: exploring three facets of one topic, highlighting one outstanding resource (plus a few extra links) for each.  Today’s theme... psychology

How And Why To Keep A “Commonplace Book” | RyanHoliday.netHow And Why To Keep A “Commonplace Book” - RyanHoliday.net
ryanholiday.net
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A commonplace book is a central resource or depository for ideas, quotes, anecdotes, observations and information you come across during your life and didactic pursuits. The purpose of the book is to record and organize these gems for later use in your life, in your business, in your writing, speaking or whatever it is that you do.

Nurture your mind (Top3ics, Nov 18)
mathewlowry.myhub.ai

Let’s take a break from the Donald, Facebook and the end of democracy, and try to focus on what’s important.

How to Stop drowning in your Inbox
medium.com
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This updates both my earlier Taming the Firehose and Where is social media taking you in 2016? posts, and better aligns my productivity process with my personal content strategy.

Digital equivalents to dog-earing pages and underlining passages when reading on a PC or phone
medium.com

In response to The Power of Writing About the Things You Read, by Srinivas Rao: "Fortunately, there are loads of digital equivalents to dog-earing pages and underlining passages for when you’re reading on a PC or phone. My favourite tools and processess: ..."

Productivity, innovation, community & more (Top3ics, 1 Dec)
mathewlowry.myhub.ai
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Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

To truly understand, write - even just for yourself
mathewlowry.myhub.ai
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I'm launching a enewsletter to ensure I absorb something from the social media firehose.

Social media fundamentals, productivity & authenticity (Top3ics, 21 August)
mathewlowry.myhub.ai

In this edition I highlight only one post, and mention a few others. Topics: truth, authenticity & trust, but also productivity and digital transformation.

9 Time Saving Writing Tools for Content Marketers
www.jeffbullas.com
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Of them all, I particularly like the look of Write Or Die, Wridea & StayFocused, which possibly says more about me than my 5 latest blog posts combined: "These tools will not only provide you with a way to write down your ideas whenever they hit you, but will also enable you to organize your time better and start writing more content through a re…

Trading activity for meaning
mathewlowry.myhub.ai

Last year I decided to get Information Overload under control, setting up a GTD system with a DoIt-driven morning routine and Pocket, Diigo and IFTTT to queue, store and share useful stuff. I was all set. For what, I wasn't sure. But I was sure as hell organised. And then, a couple of days ago, an article on Aeon - What good is information? -…

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