Overview: Content Strategy

The most successful audience team members have a complete understanding of how the organization works... interpret a treasure trove of data and analytics about what people are searching for, what stories they like, and what stories are missing that special something ...audience development was everyone’s job and no one’s job at the same time... Th…

open-sourcing the tools we created to do Documenting Hate... writing a guide that will let any newsroom do crowd-powered data investigations... Documenting Hate came shortly after Election Day 2016, in response to a widely reported uptick in hate incidents... we decided to ask people across the country to tell us their stories ... organized a col…

To understand what makes BuzzFeed tick, you need to know how Dao Nguyen thinks about data... As the value of content approaches zero, "Having technology, data science, and being able to know how to manage, optimize and coordinate your publishing is the thing that gives you a competitive advantage"... One myth is data scientists are telling report…

The 12-person unit, called the social stories team, includes a variety of roles: writers, animators, graphics professionals, and producers, who create and package content for Instagram, Vine, Tumblr and Snapchat Discover.

The visuals team ... the product of merging two groups: the news applications team, who served as NPR’s graphics and data desks, and the multimedia team, who made and edited pictures and video... The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy... Pictu…

"The New York Times today introduced “Watching,” a major new feature on the NYTimes.com homepage on desktop and on the mobile website. Watching is a stream of developing and noteworthy news designed to amplify the scope and urgency of The Times’s digital report. Watching offers a tailored feed of the news of the moment, such as early outlines of …

"Marketers and PR professionals are hard-wired to put the product/company first. Journalists put the consumer first.... journalists should be in the box seat when it comes to running a newsroom - be it for the media or a brand." plus 5 or 6 more reasons, spelt out here - Why a journalist should run your brand newsroom | LinkedIn

One for @richardmedic ... "Smydra ... he wants to find a way to allow the public to benefit from all the knowledge of future news events locked up inside newsrooms.... He'd love your thoughts" - Can you turn future news events into structured data? » Nieman Journalism Lab

"... technical weaknesses in the paper’s backend: The lack of an organized system of tags to organize stories’ metadata ..."