Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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"There are traits that likely prime people to be more prone to holding these beliefs", and you may not be so different. Nice use of interactive games to find out.people with jumping-to-conclusions bias "more likely to endorse conspiracy beliefs ... also correlated with harboring delusions."people with "illusory pattern per…
Brilliant piece of data journalism
Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…
I finally vlogged my first event. Some first impressions.
Over the last six months we’ve been collaborating with The Atlantic to bring three interactive articles to life... We set out to create an immersive, yet thoughtful reading experience and I’d like to share some of our insights that helped get us there... live site here: http://www.theatlantic.com/sponsored/athenahealth/.. we decided to build an …
“How data is generating green lights to keep you moving on the road” is a piece of native advertising paid for by Siemens and written by Quartz’s marketing team. It’s also a perfect example of how Quartz is bringing compelling storytelling and design to sponsored content... Quartz uses an in-house creative team to extract relevant stories and ta…
2015 MARKED PROPUBLICA’S most ambitious year to date in visual and interactive storytelling...here are some highlights from the year that was.
~"Sleek and graphics-focused, the re-skinned Fusion will feature coverage of pop culture and tech, while also highlighting social-justice causes through verticals like “Justice” and “Voices.”... Part of our overall mission is to be a lab for experimentation and innovation for our parent company. Univision and ABC ... to reach this incredibly dyna…
"Al Jazeera English ... has developed from a TV channel to a media organisation with a multiplatform offering ranging from written news to interactives.... the outlet uses interactives as a way to offer its audience a fuller picture.... we complement the coverage on all the other platforms and the coverage on TV... Telling stories built with peop…
Points 4 & 8 my favourites: "4. LinkedIn will become the most important publisher. LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often. Publish original content, network among peers in groups and raise your profile now." 8. Interactive content will trump static content. Expect…
Not their star reporters. Not their politics coverage. An intern. Who never considered journalism as a career. But knew data visualisation. "On December 21 the quiz was posted and by the end of the year had become the site’s most popular piece of content for 2013." - Behind the dialect map interactive: How an intern created The New York Times’ m…
NYTimes' collection: "the common thread is the form of storytelling — an integration of text, video, photography and graphics ... From a ship in the South China Sea to the cost of health care..."
Snowden, Snowfalled: an awesome HTML5 interactive feature.
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