Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
David and Petros were there to conduct the FT’s first experiment with livestreaming 360-degree video... we failed to produce a watchable live stream... we learnt eight specific lessons for next time:
what the Associated Press has learnt about the process of creating 360-degree video stories
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