don’t think about “abolish the police” as merely a policy proposal... Think about it as a narrative ... to change how people think... an objective to rally behind... a lesson in how... the broader left ... needs to work on its storytelling skills as much as its policy proposals...“storytelling” [is] ... a three-act structure ... a character with a…
when climate skeptics in government and media control the message and the channels, it becomes fact for people like councilor Allen that Australia’s fires... have “nothing” to do with climate change... Climate skepticism runs deep in Australia, origin of ... Murdoch’s media empire... long history of climate science denial and diversion... in the w…
Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes... having a majority is not enough... You need a majority that can’t be eroded or peeled away... in 1996... 27 percent of the US public supported legal recognition of same-sex marriages... 60 percent in 2015 ... the new normal... ac…
‘Vote Leave Take Control’ and ‘Make America Great Again’... future-focused, inspirational and told a sufficiently broad story for enough people to see a reflected image of themselves and their country that they could feel good about... get out of rebuttal mode, ditch the anaemic, snore-inducing, negative messages ... and go all in with a muscular…
Interactive and participatory media allows viewers to get involved, to become expressive, and give voice. It is inviting and contagious for those who share views—seeing enough notes and posters in public makes it more welcoming to add your own... civic action... moves from digital support to public support only when it is clear that such actions h…
according to ... data, many UKIP voters will change their views on immigration if politicians can reassure them by highlighting the impressive rate of assimilation already taking place in British society... all ethnic groups – including the majority – want their community to have a future... It’s rare for stories such as these to shift people’s a…
EU money flows from Brussels into thousands of projects and ideas. Why does nobody notice?... some of the worst storytellers happen to be located in Brussels ... majorities in society and the media believe that the European Union belongs in the dustbin of history... eternal Brussels congresses where elitist Eurocrats engage in nothing but myopic …
A couple of months ago I included augmented and virtual reality in Top3ics, my occasional newsletter, adding “Consider these as first notes towards a future post.” I then forgot about it. Thanks, Newt Gingrich!
Brexit, as experienced by a British-Australian comms guy in Brussels.
“Four years later, this Tweet probably best illustrates, in a single image, the mistaken assumption underlying the failed UK Remain campaign…” - a post-Brexit update of my January 2012 post on BlogActiv, over on Medium.
focusing less on how audiences interact with content on the screen but more about how, because of stories, we engage with each other as a community. Less transaction, more relation; less on audience, more on community... in 2003 I launched the initial version of Interactive Narratives ... Finding inspiring multimedia work was one benefit. But f…
"Humans are emotional creatures and they want experiences that engage them as humans. They're not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions.... connect people through sharing and conversation to form communities that we can then cultivate. That takes understanding, purpose, intent and genuineness.
Is primetime TV advertising the right way to connect citizens to the EU?
Personalise your storytelling by mining your archives: The Australian launches Storyline: getting something out of its first 50 years and making it relevant to readers.
Gratifyingly, the preview of the Hashtag Europe wireframes seemed to do the job, and allow people to understand just what this tool could do...
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