Overview: Media

"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…

A simple cartoon can spark a lot of thinking: what happens after "the “Cookiepocalypse” — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022"?My preferred answer is: better content marketing? Actually providing value to people, rather than surveilling and stalking them around the web?Others par…

On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better... first consider the goal of the campaign.... Determining performance on marketing-based goals can be a bit complicated to pin down... If site perusal is your goal, short video is best... Why produce a long video when you…

the best gift the publishing industry could hope for... digital advertising technology that will be most frozen by limitations - and that is good news for content makers... collection and processing of the kind of data essential to ad targeting must now be explicitly consented to by readers. Furthermore, consumers will have the right to erase data…

there are more than 1.97 million blog posts published online every single day... four (specific) ways that marketers can fix their broken content marketing and social media programs...

readers could only remember where they saw a piece of news from, 56 percent of the time... how can you make your content stand out?... an actively engaged community is key. Content that disrupts a user scrolling through the newsfeed, and compels that person to comment, is a far more memorable experience.

Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked.

the hallmark of a good branded podcast is that the marketing is subtle... this is something where you want to build a long-term relationship with people. It’s not about short-term conversions, or anything like that, but about having an amazing first experience with a brand.

Blog posts take hours to write, those great images need to be found or created and those social networks need to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slow persistence. It is a marathon and a journey not a sprint... you are bui…

The publisher is uniting its existing content marketing packages and launching a sponsored content offering “paid posts,” under a newly branded unit, FT Squared, dedicated to these kinds of advertiser partnerships. - The Financial Times readies paid posts for advertisers - Digiday

"Thoughtful, longform content is king... A young, bare-bones website called Wait But Why is disproving the notion that thoughtful, long-form content and virality are mutually exclusive... monthly averages of 1.6 million uniques and 4.6 million page views... Its newsletter has over 106,000 subscribers... Its most viral article... has well ove…

"Publishing partners have built best-in-class agency capabilities in house... brands and their media-buying agencies are going to publishers, emboldened by larger budgets, to create large-scale interactive ads with graphics, video and text.... "ours is a story that requires more than an ad. Content helps them explain the technology behind th…

"... infographics are often taken at face value... And it is hard to fact check infographics... Fast Company republished 10 facts from Buffer. Fact checking one of the facts in that list went like this: The fact quoted an infographic -> that quoted a blog post at Huffington Post -> which in turn quoted another infographic -> which quoted a blog…

It wasn't supposed to be this way... "The internet is ballooning with fluff, and bad content marketing is to blame. In our obsession with "engaging" our "audience" in "real-time" with "targeted content" that goes "viral," we are driving people insane... Although word on the street is that people want short, “snackable” content, the data says…

"But the ramification of this fundamental shift in design is that we now consume content in headlines, thumbnails and mini descriptions. According to a recent study by Copyblogger, on average 8/10 people will read headline copy, but only 2/10 will read the rest. We have all become headline hunters." While I dispute the idea here that Facebook inv…

"there is a hierarchy of information consumers are looking for.... consumers seem much less concerned with how they receive it than with whether the content itself is well conceived, well executed, useful and honest." - Survey: What Types of Content Consumers Do Want From Brands | FleishmanHillard

For those still confused: "Content marketing is not PR as such... But there is a basic realization that people are tired of ads and having promotional messages pushed on them. So called “branded journalism” is ... often compelling high-quality content that many newspaper editors would wish their journalists could produce.... brands seem sometimes …

"He says that his goal is to capture the readers attention like these [clickbait] articles, but then get them to interact, think about, share, and meaningfully engage with the content. " - 2014: The future of content marketing - an interview with Brian Solis - Technorati Business