Great in-depth look at an email marketing success story. Resonating point: "Don't assume you know who your customers are until they've had a chance to show you." - What Startups Can Learn from Watsi’s Wildly Successful Email Campaign - First Round Review
If your enewsletter is basically an RSS feed from your site's newsroom, you might want to think again. At the very least, we always advocate including an email-only editorial in enewsletters published every week or less frequently. "Publishers are ... already treating email newsletters ... as designed to be read entirely in email without reader…
I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months... [who] have hired journalists, producers, broadcasters, and editors to refine and tell their story on a consistent basis... but not one ... focused on subscriber growth... While larger enterprises are fighting silo battle…
"One byproduct of all the recent articles about the growth of email newsletter that aim to “cut through the daily clutter” is an amazing amount of clutter about email newsletters. Here’s what you need to know today." Actually it's really just a bunch of stats, but this can be helpful when setting targets. - Email Newsletter Success Metrics: What…
"boasted as twice the industry ... Click-through rates after open are about twice the industry average of 16 percent... The following lessons might not all apply to your newsletter strategy, but here are some things to think about:" - How Time’s email newsletter achieves a 40 percent open rate | Poynter.
MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.