An interview with Mark Z's, focusing principally on his "overarching goal ... to help bring the metaverse to life... convergence of physical, augmented, and virtual reality in a shared online space... [Defined as] spanning physical and virtual ... contain a fully fledged economy ... unprecedented interoperability” - the latter sounding v…
Although V.R. has not been as lucrative as entertainment companies had hoped, the medium is used a lot in the military (flight and battlefield simulations), business training... health care (preoperative mapping, virtual cadavers... treat P.T.S.D. and phobias... transformed pornography... Independent creators and developers aren’t making their mon…
every place and thing in the real world—every street, lamppost, building, and room—will have its full-size digital twin in the mirrorworld... the next great digital platform...We will interact with it, manipulate it, and experience it like we do the real world... Eventually we’ll be able to search physical space as we might search a text... hyperl…
Now feels like the right time to take a step back, look at the landscape of VR and AR, and share a bit on how we think about the space: where we are, where we’re going, why it matters to Google, and why it matters to the world... VR can put you anywhere, and AR can bring anything to you... in time, these points on the spectrum will blur... let’s c…
summary of Kevin Kelly’s Seminar “The Next 30 Digital Years”, ... part of The Long Now Foundation’s Seminars About Long-term Thinking. a dozen “inevitable” trends will drive the next 30 years of digital progress...
The New York Times is acquiring a marketing agency... Fake Love, an agency that specializes in live experiences, virtual and augmented reality... to grow its revenue in part by offering more ad agency services,.. I’m getting daily requests for [augmented reality]... chatbots. And VR, the market is already hot.
Therein lies the trouble with virtual reality. The hardware is incredible, but the content has been slow to catch up. Shooting 360 degree video and audio in a way that isn’t jarring and tells a coherent story is difficult and expensive... any brand that deals with physical products and experiences should start thinking about what the ultimate VR …
Interesting approach to using Pinterest to curate interesting content: "Virtual Reality (and its cousin, Augmented Reality) are going to be big deals in PR and organizational communication. I'm curating articles here about the trend and the uses to which communicators can put these fast-growing technologies." - (1) Virtual and Augmented Real…
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