Curated Resource ( ? )
Atlas. Shrug?
my notes ( ? )
One thing I'm not hearing is whether website owners will be able to use Atlas data to customise their user experience.
"Atlas will allow marketers to tap its detailed knowledge of its users to direct ads to those people on thousands of other websites and mobile apps....
Facebook has deep, deep data on its users. You can slice and dice markets, like women 25 to 35 who live in the Southeast and are fans of ‘Breaking Bad'...
Google and Yahoo to little-known data brokers [also] collect data on individuals based on their web browsing and other activities and use it to target ads. But Facebook’s combination of real identity and voluntarily disclosed personal information makes it a particularly valuable tool for marketers."
- With New Ad Platform, Facebook Opens Gates to Its Vault of User Data - NYTimes.com
Read the Full Post
The above notes were curated from the full post www.nytimes.com/2014/09/29/business/with-new-ad-platform-facebook-opens-the-gates-to-its-vault-of-consumer-data.html?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=3b2b1ad453-Need_to_Know_September_29_20149_29_2014&utm_medium=email&utm_term=0_e3bf78af04-3b2b1ad453-45795445&_r=1&referrer=.Related reading
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See also: Online Strategy , Social Media Strategy , Social Web