free online ratings are less trustworthy than those that have some cost to them... In ecology, costly signaling theory argues that displays that “cost” more — like elaborate peacock tails, or strenuous displays of hunger from baby birds — are more likely to reflect reality... making rating goods or services as easy as possible... is counterproduct…
small experiments aimed at customizing that story selection to the individual reader, based on a variety of signals... where readers are located... the last time a reader visits the site. If,... publishes a particularly enterprising story on a Monday, but a reader doesn’t visit ... after that story has left the homepage ... personalize the user’s…
One of those projects you feel privileged to work on. It’s not often you get to experiment with crowdsourcing, augmented reality, faceted search and commemorating US war dead in one project.
"Politico has redesigned its website for the first time in its seven year history, and The Guardian's U.S. recent refresh marks the first time it's redesigned almost entirely in public, with its readers' input. Here's a look at the thinking behind the redesigns, and what the publishers were able to pull off." - Politico, HBR, The Guardian: W…
"The original converted 7.6% better than the new variation... The leads from the long form version of the page were better in quality ... in most cases long form copy doesn't just boost your conversions, but it also increases your rankings too." Indepth and (inevitably) long analysis. Huge feedback. - How Content Length Affects Rankings and…
The implications for CMS and responsive design of these "three key points to consider for adaptive storytelling" are potentially huge. - Advice for 'adaptive storytelling' from the Washington Post | Media news
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