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Can Social Media Make Customers More Civilized?
blogs.hbr.org
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"The entwined rise of Big Data and predictive analytics virtually guarantees that — just as structured and semi-structured data are being fused — informal gossip and formal ratings systems will be collected, correlated, and converted into business rules designed to make badly-behaved customers pay more or go away." Interesting insight into an upc…

Cargo cults or the Wright Brothers? Metrics can improve newsrooms but only if the culture is ready — paidContent
paidcontent.org
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A great article on preventing the data tail wagging the editorial dog. " It turns out that what loyal audiences care about is what good editorial teams care about too: great articles that capture time and attention."

08/09/2013
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